Course Code: MSJ 11512
Course Name: Strategic Communication
Credit Hours: 3.00
Strategic communication is defined as the systematic planning and realization of information flow, media development and image management in the long term. It provides the critical link between stakeholders and organizations. The course investigates what works, what doesn’t and why vis-a-vis strategic communication. Students will analyze cases and appreciate the importance of communication appropriate in reaching an organization’s long term goals.