MSJ 11512

MSJ 11512

Course Code: MSJ 11512
Course Name: Strategic Communication
Prerequisite:
Credit Hours: 3.00

Detailed Syllabus:

Strategic communication is defined as the systematic planning and realization of information flow, media development and image management in the long term. It provides the critical link between stakeholders and organizations. The course investigates what works, what doesn’t and why vis-a-vis strategic communication. Students will analyze cases and appreciate the importance of communication appropriate in reaching an organization’s long term goals.


Assistant Professor
Bachelor of Science, Computer Science and Engineering (CSE)

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.