Course Code: MSJ 11533
Course Name: Issues and Crisis Management
Credit Hours: 3.00
Strategic issues and crisis management is one of the key areas of public relations research and practice. It relates directly to crisis management, issues management, reputation management, image restoration and change management. It refers directly to the operation of management and the whole operation of modern organizations. In this course, students will investigate the theory and practice of issues and crisis management. Student will be required to monitor an issue and/or crisis to prepare and appropriate communication plan.