Faculty Profile

  • Master of Business Administration (MBA), Marketing, University of Dhaka, Bangladesh
    Bachelor of Business Administration (BBA), Marketing, University of Dhaka, Bangladesh

Areas of Interest
Behavioral Targeting, Customer Satisfaction, Archeological marketing, E-marketing

Parvez Mahmud

Senior Lecturer

Overview

He has eight years’ experience in teaching. He started as a Territory Manager for Unilever Bangladesh Limited. From there He moved to the University of Asia Pacific as a Lecturer of Marketing from where He moved on to Northern University, Bangladesh, as a senior lecturer. Subsequently he joined the University of Liberal Arts, Bangladesh under the same designation. He has been teaching French as a foreign language at Alliance Française de Dhaka since the middle of 2011.

Research & Awards

Current Projects:


The changes in the buying attitude of customers through behaviorally targeted advertisements from businesses in social media


Branding the heritage and archeological elements in order to promote a place


Discrimination faced by minority entrepreneurs in Bangladesh

Publications

Journal Articles

Muhammad H.A.M, Parvez M. Examining Measures of Facets of Customer-Based Brand Equity in the Context of Children Milk Powder Market of Bangladesh, Asia Pacific Business Review, Volume 01, Number 01, July 2009, 89 – 105.

Parvez M., Muhammad H.A.M. The Role of Country of Origin Effect in The Assessment of A Market Offering’. The Cost & Management (Journal of the Institute of Cost and Management Accountants of Bangladesh), Volume xxxix, Number 1, January-February, 2011, 35 – 39.

Newspaper & Magazines

Newspaper & Magazines: 
Unleashing Our Potential; Bangladesh Brand Forum Magazine, February, 2011

Courses Taught

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.