MSJ 11519

MSJ 11519

Course Code: MSJ 11519
Course Name: Integrated Marketing Communication
Prerequisite:
Credit Hours: 3.00

Detailed Syllabus:

The course discusses marketing communication tools utilized for selling products or services of a company. Due to a more competitive business situation, marketing communication tools have taken shape in terms of developing corporate image, reputation and brand. Students will analyze and critique IMC strategies in Bangladeshi organizations.

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.