Course Code: MSJ 11522
Course Name: Public Relations Quality Management
Credit Hours: 3.00
Public relations quality management may be defined as the totality of features and characteristics of public relations services that bear on their ability to satisfy stated or implied needs in accordance with accepted professional standards. This course will focus on how to ensure quality in public relations services such as community relations, stockholder relations, labor relations, employee relations, etc. Students are required to analyze and critique quality in public relation services.