MSJ 11601

MSJ 11601

Course Code: MSJ 11601
Course Name: Broadcast Management
Prerequisite:
Credit Hours: 3.00

Detailed Syllabus:

In a very competitive electronic media industry, a manager has a vital role to play in ensuring success. The course will focus on the tasks faced by a broadcast manager which include: program/production management; quality control; managing people, training evaluation; broadcast skills development; managing the budget; audience research; use of advanced technologies and planning. Students will also be introduced to the media landscape with regards to globalization, media law, new technologies and solutions to meet the challenges.

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.