Course Code: MSJ 11601
Course Name: Broadcast Management
Credit Hours: 3.00
In a very competitive electronic media industry, a manager has a vital role to play in ensuring success. The course will focus on the tasks faced by a broadcast manager which include: program/production management; quality control; managing people, training evaluation; broadcast skills development; managing the budget; audience research; use of advanced technologies and planning. Students will also be introduced to the media landscape with regards to globalization, media law, new technologies and solutions to meet the challenges.