MSJ 11622

MSJ 11622

Course Code: MSJ 11622
Course Name: Communication Campaigns
Prerequisite:
Credit Hours: 3.00

Detailed Syllabus:

Communication campaigns affect us every day. Whether in public relations, advertising, integrated marketing communication, health communication or political campaigns; and whether they promote products, behaviors or ideas, all well-planned campaigns have objectives and goals. In this course, students will sharpen their perspectives on campaign goals from two perspectives: that of campaign planners and that of critical consumers of campaign information.

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.