Media Studies and Journalism

Media Studies and Journalism

Course Code: MSJ 101 (New)
Course Name: Communication Concepts and Theories
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:This course provides an overview of important human communication concepts, models and theories at the levels of intrapersonal, interpersonal, group, organizational, mass and computer mediated.  It likewise introduces the three main communication perspectives – positivist, interpretive and critical – and selected communication fields – public relations, popular communication, interpersonal communication, mass communication, intercultural communication, communication and technology, development communication, political communication and others.


Course Code: MSJ 101
Course Name: Concepts of Communication
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course covers in detail all communication concepts and definitions including the scope and purpose of human communication; the processes of communication and basic models of communication and nonverbal communication. The contexts and levels of communication: intrapersonal, interpersonal, group, organisational and mass communication; functions of communication: psychological and sociological perspectives; interpersonal relationship: self-disclosure and Johari window, transactional analysis are also covered. Group and organizational communication—nature and types; mass communication: factors affecting mass communication and mass media; perspectives of mass communication, uses and effects of media: media uses and gratifications, media and socialization; Internet as mass medium; gender and mass media.


Course Code: MSJ 102 (New)
Course Name: Communication Research
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:The course enables students to appreciate, understand and apply various research designs, methods and techniques as applied in Communication.  It places equal emphasis on qualitative and quantitative research methods.  It likewise provides exercises on data generation techniques such as formulating questionnaires/interview guides, conducting in depth interviews and facilitating focused group discussions.  Lastly, the course prepares learners how to analyze and interpret data. 


Course Code: MSJ 103
Course Name: English for the Media
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:English for the Media, unlike any other English writing, has a different kind of rhythm. Students will be able to learn that rhythm and express themselves effectively. Building journalistic vocabulary is one of the major components of the course. Students will then be taught how to write to express, and not to impress. Learning the art and technique of journalistic writing will help students get jobs in newspapers, magazines, public relations, advertising and publishing industries. Many NGOs also look for graduates with effective communication skills in written English. The course will help develop these skills.


Course Code: MSJ 103 (New)
Course Name: Figures and Numbers for Communication Majors
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:Communication majors will be taught to appreciate the language of figures and numbers, which add special value to any message or report. This course will cover the use of numbers in media, including journalism and public relations, and serve as a refresher on how to perform basic calculations to find fractions, ratios, averages and basic survey techniques. Students will also be taught to analyze simple government and corporate reports.


Course Code: MSJ 112
Course Name: History of Bangladeshi Media
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course will also offer an overview of history of the media in Bangladesh from its inception. This will entail a study of the greater Bengali media based in Kolkata as well as post-Independence. The course will focus on the development of the newspaper industry in this country since 1947, the introduction of television, the changing nature of radio in Bangladesh and the national film industry. The course will conclude with an evaluation of the impact of the new media on the local media and the rise of citizen journalism.


Course Code: MSJ 201 (New)
Course Name: English for Media
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:Students will to learn the rhythm and express themselves effectively in English. Building journalistic vocabulary is one of the major components of the course. Students will know how to speak, read and write English using different media forms such newspapers, magazines, public relations, advertising and publishing industries.


Course Code: MSJ 202 (New)
Course Name: Bangla for Media
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:Students will to learn the rhythm and express themselves effectively in standard Bangla. Building journalistic vocabulary is one of the major components of the course. Students will know how to speak, read and write standard Bangla using different media forms such newspapers, magazines, public relations, advertising and publishing industries.


Course Code: MSJ 203 (New)
Course Name: Communication and Technology
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:The course traces the development of communication technologies and examines their collective and cumulative influence on society and culture. The course also looks at how the social uses of technology shape the development and application of the technology in question. The dialogic nature of the course encourages comparative analysis across history and cultures. To give shape to the course, the emphasis will be on the rise of literacy, the impact of printing and the electronic media, and concludes with an examination of the new digital technologies.


Course Code: MSJ 205
Course Name: Development Communication and Advocacy
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course addresses the major concepts of development communication, the different types and techniques of development support communication, the diffusion of innovation, role of communication in the areas of development particularly in agriculture, health and community development issues, planned strategy for development support communication, campaign designing, media advocacy and strategic use of the mass media and indigenous and alternative media and social implications of new communication technology and the use of indigenous communication systems for social change. The distinction between ‘top down’ and ‘bottom up’ approaches to development communication will also be covered in the course.


Course Code: MSJ 210
Course Name: Multimedia Production
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course provides an introduction to multimedia and digital technologies. It focuses on the various technologies associated with the production and delivery of multimedia products, including the hardware needed and the software used in the production. In addition, students will examine the various developmental processes required in the production of multimedia. The course has a practical orientation and instruction is lab based.


Course Code: MSJ 211 (New)
Course Name: Mass Communication
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:
This course offers an understanding on the nature, scope and functions of mass communication and detailed discussion on media industries and their respective structures. It will also focus on the composition and nature of media audience, impact of language and meaning, media effects and research findings on critical media thinking. The course will help students to develop mental faculty for critical thinking on media issues and also to provide solid background to carry out work in the field of mass media.


Course Code: MSJ 211
Course Name: Reading Media Texts
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course offers a variety of critical approaches to the analysis of media texts. Texts dealt with include film, television, magazines, e-zines, CD covers, advertising, photography and newspapers. A number of key theoretical concepts are introduced and explored in depth. These include semiotics, structuralism, post-structuralism, postcolonialism, narrative theory and ideology. On completion of the course students, will be able to read texts critically and at the same time write their own critical texts analyzing the modern mass media.


Course Code: MSJ 212 (New)
Course Name: Introduction to Journalism
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:The course orients students to the fundamentals of journalism.  Topics include the history of journalism, development of press, online journalism, investigative journalism, citizen journalism, and development journalism.


Course Code: MSJ 212
Course Name: Visual Communication
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course explores the anthropology and sociology of the image from a number of perspectives. It demonstrates how images are used to construct and disseminate meanings in all societies for many purposes ranging from the religious through the political to commercial reasons. A particular emphasis will be placed on the use of images for symbolic purposes, how they are circulated and decoded. Attention will also be paid to areas often overlooked in traditional courses dealing with imagery, such as the streetscape and popular imagery on the Bangladeshi ricksha. Students will be taught how to document, analyse and interpret a range of image systems.


Course Code: MSJ 213
Course Name: Media Ethics
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course will introduce students to the study of ethical issues in the media. Students will develop an understanding and appreciation of these issues and the ability to analyze the important ethical issues involved with the mass media industry of Bangladesh as well as in the world. Issues to be dealt with include sensationalism, chequebook journalism, corruption, contempt of court and the protection of sources of information and the journalistic code of ethics. The course will be taught through the critical exploration of actual case studies from Bangladesh and the rest of the world.


Course Code: MSJ 213 (New)
Course Name: Principles of Public Relations
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:This course is designed to introduce students to the role and importance of PR in dealing with the existing socio- economic and socio-political problems. The course examines application of basic public relations principles. Students explore important PR case histories and analyze and critique each decision with an emphasis on ethical public relations management. Students learn a range of methods for handling various events with respect to target audiences.


Course Code: MSJ 214 (New)
Course Name: Convergence Communication 1
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:
This course teaches the fundamentals of storytelling in the Digital Age. Students will learn the basic processes, functions and skills of using various streams of communication—online, print, video and photography. They will also learn how to weave them together (hence the term, “convergence”) to convey information through images, text and graphics to today’s increasingly distracted and visual friendly audience. Students will have access to the computer and media lab for assignments.


Course Code: MSJ 215 (New)
Course Name: Convergence Communication 2
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:Building on the foundation of Convergence Communication I, this course will feature more advanced story-telling techniques, including interactivity and Web development. Students will focus on the finer points of text and image composition and the state of online journalism in Bangladesh. On completion of the course, students will know how to produce a web page, blog and multimedia contents in online that incorporates graphics, text and file sharing. The course is lab based.


Course Code: MSJ 220
Course Name: Concepts of Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course provides an understanding of journalism as a profession and covers the role and responsibilities of journalists, the evolution and development of the profession and detailed discussion on basic issues of covering news and writing news. Journalism practice in the different news media and newsroom environments is covered as well as the ethics of journalism, practical problems of newspaper production at home and abroad. This course also provides students with a basic idea of journalism as a profession along with background knowledge on the evolution of the press in Bangladesh.


Course Code: MSJ 221
Course Name: Global Perspectives on Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course will enable students to acquire knowledge about journalism from a global perspective. It will also help them compare and contrast journalism practice in different countries thereby setting a benchmark for journalism in Bangladesh. Students will familiarize themselves with key contemporary and global issues, especially how they relate to Bangladesh. The course will provide the analytical skills and techniques to make sense of these issues and assess the merits of different approaches, theories and practices.


Course Code: MSJ 221 (New)
Course Name: Journalism and the Global Economy
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:The course provides the history and development of the Bangladeshi economy and situates its position vis-à-vis the global economy.  It also describes the impacts of geopolitical trends on the local economy.  It proceeds with a discussion of the growth and development of business journalism in the country; stressing the importance of the field in an increasingly market-driven economy.


Course Code: MSJ 222
Course Name: News Gathering and Reporting
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course is designed to help the students develop basic skills in writing news reports. Emphasis will be given on the techniques of gathering information and writing simple news stories including accident stories, obituary writing, news writing from press releases or hand outs and some local events including cultural events, festival, ceremonies and other citizenry events. Special emphasis will also be given on lead writing of both hard and soft news. A manual will be prepared and issued for class exercises.


Course Code: MSJ 231
Course Name: New Media and Online Publication
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course provides an introduction to the Internet and World Wide Web as an information and communication resource. Fundamental techniques of WWW authoring will be taught and will include file application and management, incorporation of graphics and the design of web pages, blog and online content. On completion of the course, students will know how to produce a web page, blog and multimedia contents in online that incorporates graphics, text and file sharing. The course is lab based.


Course Code: MSJ 231 (New)
Course Name: Visual Communication
Prerequisite: MSJ 211: Mass Communication
Credit Hours: 3.00

Detailed Syllabus:This course explores the anthropology and sociology of the “image.” It demonstrates how images are used to construct and disseminate meanings in all societies for many purposes ranging from the religious, the political and the commercial reasons. A particular emphasis will be placed on the use of images for symbolic purposes, how they are perceived, circulated and decoded. Attention will also be paid to areas such as installations, make up and costumes.


Course Code: MSJ 232
Course Name: Photojournalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:Topics to be covered on this course include the history of photojournalism, the “news” photograph, how pictures are set up and selected and how the newspapers and magazines use photographs. In addition, the politics and ethics of photojournalism will be covered in depth, especially the ‘truthfulness’ of images? The role of photojournalism in covering the “front-line” such as war, conflict and social unrest will be addressed. The course will conclude with the consideration of the changing technology of photojournalism. The aesthetic analysis of photography, techniques of taking classic photographs, using photo lab, techniques of negative development and printing are another important focus of this course.


Course Code: MSJ 240
Course Name: Mass Communication
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course offers an understanding on the nature, functions and uses of mass communication in society. It includes the study of mass media audiences, mass media feedback system, impact of mass media, media and ethics, media access and pressure groups, media and politics, media and government, media and religion, media and women, media and business, mass media and culture, violence and media. It will conclude with a consideration of the media as the new public sphere. The course also provides students with solid background in mass communication theory in order for them to carry out research work in the field of mass media.


Course Code: MSJ 241
Course Name: Approaches to Film Studies
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course introduces students to the study of film, its history and aesthetics and their application to individual films and film movements. Students will become acquainted with basic elements, terminology and theories of critique and inquiry in film studies. These include genre theory, auteur theory, semiotics of film and the analysis of form as opposed to content. More than an overview, the goal is to train students to view films critically and with an informed awareness. Readings as well as screenings will be required.


Course Code: MSJ 241 (New)
Course Name: Interpersonal and Intercultural Communication
Prerequisite: MSJ 213: Principles of Public Relations
Credit Hours: 3.00

Detailed Syllabus:
This course is divided into two parts.  The first part is on interpersonal communication, which focuses on providing learners the necessary skills for effective interpersonal communication – person to person.  These include techniques in message production, relationship building, interpersonal adaptation and impression management.  The second part is on intercultural communication, which explores communication skills, models and theories in a cross cultural context, particularly on how different cultures filter experience through their own understandings of time, space, conventions, structures, verbal and non verbal communication.  


Course Code: MSJ 301 (New)
Course Name: Critical Thinking and Logic
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:In a rapidly developing consumer society—which is geared by the diffusion of ideas, products and services—persuasion is one of the fundamental areas of communication. For an effective persuasion one needs to understand the audience and client’s socio-cognitive background and needs besides mastering the principles, techniques and art of persuasion. This course teaches the methods of critical thinking and logic by using relevant concepts and theories from philosophy, psychology, sociology and information science.


Course Code: MSJ 301
Course Name: Video Communication I
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:In this course students will learn about the aesthetic and technical elements at work in video. The course includes the development of video as a filmmaking medium, the characteristics of video, the uses of video as an audiovisual communication medium and video as a broadcast and non-broadcast medium. Basic skills include scripting, recording/shooting, camera operation, lighting, sound recording, editing and mastering the core elements of video production will be covered. Extending video communication to social experience and development from video camera works to video editing, will complete the course.


Course Code: MSJ 302
Course Name: Advanced Multimedia Production
Prerequisite: MSJ 210
Credit Hours: 3.00

Detailed Syllabus:This course expands upon the processes of multimedia production taught earlier. It provides an overview of the multimedia processes required for authoring and introduces students to the most recent authoring packages, which they will learn to apply. On completion of the course students will be able to produce an offline product as well as an on-line website that build upon the skills taught within the course.


Course Code: MSJ 303
Course Name: TV Production Skills
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:In this course, students will be introduced to a range of skills necessary for the production of TV programs. These include research, program development, scheduling, camera placement and movement, editing and post-production. On completion of the course students, will produce a short program for public screening.


Course Code: MSJ 305
Course Name: Media, Technologies and Society
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course traces the development of a number of communication technologies and examines their collective and cumulative influence on society and culture. At the same time the unit looks at how social uses of technology shapes development and application of the technology in question. The dialogic nature of the course encourages comparative analysis across history and cultures. In order to give shape to the course, the emphasis will be on the rise of literacy, the impact of printing and the electronic media, and concludes with an examination of the new digital technologies. Wherever possible the analysis will be applied to the local Bangladeshi context.


Course Code: MSJ 306
Course Name: Media Management
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course is designed to give the students an overview of different media organizations, their respective structures and management functions. The course will cover workflow of film industry, advertising industry, public relations, newspaper industry and television. Media management in the context of company’s mission and goals, planning and decision making, marketing perspective, promotion and sales and financial management will be discussed in this course.


Course Code: MSJ 307
Course Name: The Social Context of Media
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:All media are produced and consumed in a social context. This course looks at a number of contexts including the market place, the home, and the cinema to examine how audiences are constructed. In addition, the significance of national differences in decoding messages is assessed. The purpose of contextual analysis is twofold. In the first place, it shows how audiences make sense of media messages. In the second, it shows the importance of culture to the process of making meaning from messages. This leads to an understanding of cross-cultural communication.


Course Code: MSJ 316
Course Name: Cyber Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course provides students with an introduction to Internet technology and its applications to journalism. The course places an emphasis on the practical aspects of Internet news gathering, editing processes for downloaded material, electronic sub-editing and editing, an introduction to web development, techniques of publishing on-line editions of newspapers and other publications. In order to conduct the practical aspects of the course, students will have access to the media and computer labs. The state of on-line journalism in Bangladesh and the Internet as an alternative medium will be discussed in detail in this course.


Course Code: MSJ 317
Course Name: Global Communication
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The media are increasingly organized, distributed and consumed on a global basis. This course examines closely the conditions of the globalised media, comparing and contrasting TV genres, modes of news presentation, popular music industries and patterns of consumption. It will also examine in depth the role of transborder broadcasting technologies such as satellites and the WWW in order to assess their influence in creating a global media. Particular attention will be paid to Bangladesh’s place in this new world order of broadcasting.


Course Code: MSJ 318
Course Name: News Editing and Translation
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course is designed to develop the skills of editing and translation of English reporting genres and styles to Bangla and vice versa. Emphasis will be given on both the practical and theoretical aspects of editing. The practical aspects will cover the re-writing of copy, translation, headline writing, condensation of headlines, proofreading, news scheduling and news treatment. Students will also be asked to do content analysis of national dailies as project work in this course. The course is also designed to help the students develop some of the skills needed for sub-editing. The focus will be on copy-editing, translation and foreign story re-writing.


Course Code: MSJ 319
Course Name: Economic Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course is designed to help students specialize in economic and financial reporting. In this course, emphasis will be given on the emergence of this type of reporting, specific writing styles, its sources of information and data, presentation of reports and the analysis of current trends in economic reporting in Bangladesh and the outside world. Apart from reporting and news-writing related concepts, students will address significant economic issues and study the composition of different types of economic institutions so as to understand better the nature of the subject they are dealing with.


Course Code: MSJ 320
Course Name: Development and Environmental Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course seeks to combine two of the most important, emerging forms of journalism in order to provide students with a range of skills hitherto ignored in most mainstream journalism courses. Development journalism is an established genre of reporting in the developing world. It deals specifically with issues of nation building and civil society represented by the thousands of development agencies operating in the developing world. Development stories, however, are seldom printed in the mainstream media. This course will take steps to rectify the situation by giving both development and the environment due recognition and provide students with the knowledge and skills to report about it with authority.


Course Code: MSJ 321(New)
Course Name: News Sourcing and  Gathering
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:The course explains how to pursue business stories – sourcing for leads, developing business contacts, obtaining information from government and businesses, internet and live sources, and covering business beats such as finance, property, telecommunications, retail and the like.  It also discusses investigative techniques in business journalism.


Course Code: MSJ 322 (New)
Course Name: News Editing and Translation
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:The course is designed to develop the skills of editing in both English and Bangla.  This includes copy re-writing, headline writing, proofreading, news scheduling and news treatment. Moreover, it provides students with the knowledge needed to translate English business news reports and feature articles to Bangla and vice versa. In sub-editing, the focus will be on copy-editing, translation and foreign story re-writing.


Course Code: MSJ 323 (New)
Course Name: Economic and Financial Reporting
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:
This course is designed to help students specialize in economic and financial reporting. In this course, emphasis will be given to coverage of personal finance, capital market, national/global economy, banking, insurance, taxation and property.  Students will be required to produce news and feature reports for print, broadcast and online media.


Course Code: MSJ 324 (New)
Course Name: Labor and Workplace Reporting
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:
This course is designed to help students specialize in labor and workplace reporting.  It will emphasize labor issues such as in export processing zones, ship breaking, employment/ unemployment and overseas workers’ remittances.  Students will understand that labor is the greatest resource of the country and should be given significance in business reporting.


Course Code: MSJ 325 (New)
Course Name: Reporting on SMEs and Non-Profits
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:Often overlooked in business coverage, hundreds of thousands of Small and Medium Enterprises (SMEs) form the backbone of the Bangladesh economy by employing millions. This course will teach how to track and report on such enterprises, as well as go beyond the storefronts to understand their sources of funding. In many cases, SMEs are bankrolled by non-profits and non-governmental organizations (NGOs). By the end of the course, the students are expected to develop a sound understanding of the small business sector, its symbiotic relationship with non-profits and then acquire necessary skills to cover this dynamic combination in print, electronic and online media.


Course Code: MSJ 326 (New)
Course Name: Reporting on the Economy and Climate Change
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:
This class will examine how best to cover the political, environmental—and financial—implications of Climate Change. How will warming temperatures play havoc with public and private investments? What will it do with crop production, the livelihood of most Bangladeshis? Experts say the government is ill equipped to solve these problems, which means the private sector must step up. That means business journalists need to be prepared to shoulder the burden of coverage.


Course Code: MSJ 331 (New)
Course Name: Cinema Studies
Prerequisite: MSJ 211: Mass Communication                                                                                                                                                                        Credit Hours: 3.00

Detailed Syllabus:
The course introduces students to the study of film, its history and aesthetics and their application to individual films and film movements. Students will become acquainted with basic elements, terminology and theories of critique and inquiry in film studies. These include genre theory, auteur theory, semiotics of film and the analysis of form as opposed to content. More than an overview, the goal is to train students to view films critically and with an informed awareness. Readings as well as screenings will be required.


Course Code: MSJ 332
Course Name: Media Presentation and Performance
Prerequisite: MSJ 211: Mass Communication
Credit Hours: 3.00

Detailed Syllabus:
The course will introduce students to the fundamentals of on-camera presentation skills for TV and cinema, including acting, makeup, speech and pronunciation, basic fitness and posture.


Course Code: MSJ 333
Course Name: Scriptwriting
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course will provide students with the fundamentals of writing for the screen such as news-based reporting, short documentary scripts as well as feature documentaries. On completion of the practical elements of the course, students will be expected to write a script in their chosen area, which they will shoot in the MSJ 430 Advanced TV Production or MSJ 409 Documentary Production.


Course Code: MSJ 333 (New)
Course Name: Writing for Film and TV
Prerequisite: MSJ 211: Mass Communication
Credit Hours: 3.00

Detailed Syllabus:
The course will focus on the fundamentals of  turning images into words. Students will learn basics of writing for the screen such as news-based reporting, short documentary scripts as well as feature narratives. On completion of the practical elements of the course, students will be expected to write a script in their chosen area.


Course Code: MSJ 334 (New)
Course Name: Digital Cinematography
Prerequisite: MSJ 211: Mass Communication
Credit Hours:
3.00

Detailed Syllabus:
Digital cinematography provides a cost-effective and increasingly sophisticated means of visual storytelling. This course familiarizes students with the technical capacity of digital cameras for lighting, filtration, picture manipulation, high definition and special effects, among other features. Students apply the principles of lighting and composition using the digital camera to create mood and atmosphere in their productions.


Course Code: MSJ 335 (New)
Course Name: Digital Post-production
Prerequisite: MSJ 211: Mass Communication
Credit Hours: 3.00

Detailed Syllabus:The course builds upon Basic Digital Cinematography.  It is a practical course wherein students learn post-production skills such as non-linear digital editing, sound mixing and music effects. Students will be expected to learn computer software and sound equipment, as well as understand basic theories.


Course Code: MSJ 336 (New)
Course Name: TV Infotainment Production
Prerequisite: MSJ 211: Mass Communication
Credit Hours: 3.00

Detailed Syllabus:(MSJ336)    This intermediate course will teach students a range of skills necessary for the production of TV programs. These include research, program development, scheduling, camera placement and movement, editing and post-production. This course also will cover basic production design skills such as sets and costumes. On completion of the course students, will produce a short program for public screening. Students are expected to work cooperatively in clearly defined production roles.


Course Code: MSJ 340
Course Name: Introduction to Digital Culture
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course introduces students to the concept of digital culture. The influence of the new technologies based on the digital encoding of information is pervasive. It touches upon virtually every aspect of modern life, in virtually all cultures. In order to understand this phenomenon, students will be introduced to medium based theory, which provides both the context for understanding as well the critical methods required and is derived from the work of theorists such as Harold Innis, Marshall McLuhan and Walter Ong. On the conclusion of the unit, students will have a greater appreciation of the information revolution that surrounds them.


Course Code: MSJ 341
Course Name: Public Relations
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course is designed to introduce students, who are interested in pursuing their carrier in the public relations field (PR), to the role and importance of PR in dealing with the existing economic and political problems. The course examines application of basic public relations principles through the case history method. Students explore important PR case histories and analyze and critique each decision with an emphasis on ethical public relations management. Special attention is given to managing crises, including consequences of unforeseen emergencies and disasters. Students learn a range of methods for handling various events with respect to target audiences.


Course Code: MSJ 341 (New)
Course Name: Strategic Public Relations
Prerequisite: MSJ213: Principles of Public Relations
Credit Hours: 3.00

Detailed Syllabus:The course provides the history and development of the Bangladeshi economy and situates its position vis-à-vis the global economy.  It also describes the impacts of geopolitical trends on the local economy.  It proceeds with a discussion of the growth and development of business journalism in the country; stressing the importance of the field in an increasingly market-driven economy.


Course Code: MSJ 342
Course Name: Advertising
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:In this course, advertising concepts, definitions and the historical development stages of the industry are examined. The role of advertising in the marketing communication process and the new dimension of advertising will be defined. The advertising course also offers students the basic advertising techniques within communication process and marketing mix. It aims to introduce different types of advertising, advertising media, sales promotion, sponsorship and exhibitions models for analysis and the planning, executing and evaluation of an advertising process. Course includes preparation and presentation of an advertising campaign.


Course Code: MSJ 342 (New)
Course Name: Public Relations Research
Prerequisite: MSJ 213: Principles of Public Relations
Credit Hours: 3.00

Detailed Syllabus:The course explains how to pursue business stories – sourcing for leads, developing business contacts, obtaining information from government and businesses, internet and live sources, and covering business beats such as finance, property, telecommunications, retail and the like.  It also discusses investigative techniques in business journalism.


Course Code: MSJ 343 (New)
Course Name: Media Relations
Prerequisite: MSJ 213: Principles of Public Relations                                                                                                                                                               Credit Hours: 3.00

Detailed Syllabus:
Media relations generally involve five media: newspapers, magazines, radio, television and online. This course discusses those activities that involve working directly with persons responsible for the editorial (news and features), public service and sponsored programming products of mass media. It discusses media handling theories used in the field of public relations, the advantages of publicity, planning publicity campaign, understanding the media, press interviews, managing a crisis, media evaluation – enabling students to appreciate the relevance of theory to everyday life and in the work place.


Course Code: MSJ 344 (New)
Course Name: Internal Communication
Prerequisite:MSJ 213: Principles of Public Relations                                                                                                                                                         Credit Hours: 3.00

Detailed Syllabus:
This course deals with the internal publics of the institution.  It is designed to help students learn about how communication takes place in an organizational setting – how an organization utilizes communication to achieve certain goals and how communication in an organization influences an organization’s goals.  The course will examine strategies for effective upward, downward and sideward communication.


Course Code: MSJ 345 (New)
Course Name: Created Private Media
Prerequisite: MSJ 213: Principles of Public Relations
Credit Hours: 3.00

Detailed Syllabus:The course is designed to underscore the importance of created private media – the media for specialized and focused audience. With an emphasis on in-house journals, audio visual and online media products, the course also discusses other created private media such as educational literature, spoken words, seminars, conferences, company events and private exhibitions.


Course Code: MSJ 346 (New)
Course Name: Speech Writing and Public Speaking
Prerequisite: MSJ213: Principles of Public Relations
Credit Hours: 3.00

Detailed Syllabus:The course aims to provide students the essentials in public speaking including speech preparation, structure, delivery and the use of body language.  It is essential that students understand the importance of public speaking in the practice of Public Relations since practitioners are required to write and present speech every so often and for a variety of purposes.


Course Code: MSJ 401
Course Name: Copywriting
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course will focus on the basics of writing good copy that gets the consumers’ attention. Students will be introduced to selecting the right techniques, interviewing techniques, creative thinking, the design and layout of newsletters, tools for editing and proof reading. Students will also be shown how to evaluate the effectiveness or non-effectiveness of an advertisement. On completion of the course, students will gain a greater understanding of the special requirements and planning required for writing long forma pieces as well as appreciate the level of intensity and effort required to write well, whether for advertising, design, or in real life.


Course Code: MSJ 401 (New)
Course Name: Development Communication
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:
The course addresses the major concepts of development communication, the different types and techniques of development support communication, the diffusion of innovation and role of communication in the areas of agriculture, health and community development. Moreover, the course will discuss campaign designing, media advocacy and the strategic use of the mass, indigenous and alternative media. The course will look into the various approaches in development communication – media-centered, participatory, ICT-oriented and knowledge-based.  


Course Code: MSJ 402 (New)
Course Name: Ethics in Media and Communication
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:
This course will introduce students to the study of ethical issues in the media and communication. Students will develop an understanding and appreciation of these issues and the ability to analyze the important ethical issues involved with the mass media and communication industry of Bangladesh as well as in the world. Issues to be dealt with include sensationalism, yellow journalism, corruption, contempt of court and the protection of sources of information.  It will also tackle the code of ethics for journalists, researchers, media  and public relations professionals. 


Course Code: MSJ 406
Course Name: Research Methodologies
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course places an emphasis on the importance of research, research techniques and detailed discussion on the different stages of research for communications. Students will be required to write a research proposal. Emphasis will also be given to different methods of social science and communication researches e.g. survey, historical, experimental, focus group study, content analysis, participatory rural appraisal and evaluative research methods. Students will obtain details on questionnaire preparations and interviewing techniques – two vital components of survey methods. Students will have the scope to learn data analysis methods and techniques particularly the SPSS (Statistical Package for Social Sciences) method as well as other statistical methods necessary for data analysis. On successful completion of this course, students will be in position to carry out any research work in their field of interest.


Course Code: MSJ 410
Course Name: Media and the Law
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course is designed to present a general survey of the media laws in Bangladesh including a historical perspective, the socio-economic aspects as well as specific laws relating to the media. These include the issues of defamation, libel versus slander and how to avoid defamation suites. Also included are important issues such as copyright and piracy laws, censorship, press freedom and journalism related constitutional articles and clauses. The course will conclude with a consideration of international media law covering telecommunications and related matters and their applications in Bangladesh.


Course Code: MSJ 411
Course Name: Freedom of Information and Access
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:With the introduction of the new media and their capacity to store, distribute and/or conceal information at ever increasing levels, the issues of privacy and access to information have become increasingly important. This course looks at issues of access and equity, privacy and personal usage of the media in a global context. It will also cover matters relating to e-government, e-governance and e-democracy and the formation of the electronic public sphere. Finally, the course will examine the various national government attempts to control access to information and at the same time protect the communications rights of the citizen.


Course Code: MSJ 411 (New)
Course Name: Media and the Law
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:(MSJ411)
The course is designed to present a general survey of the media laws in Bangladesh including a historical perspective, the socio-economic aspects as well as specific laws relating to the media. These include the issues of defamation, libel versus slander and how to avoid defamation suites. This course also looks at issues of access and equity, privacy and personal usage of the media in a global and national context.


Course Code: MSJ 414
Course Name: Electronic Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course focuses on the theory and practice of radio and television journalism. Topics include growth and development of mass media, program scheduling, distinctive electronic reporting styles, the impact of studio production on reporting, the commercial realities of electronic reporting, news casting and news script writing for both radio and television. Electronic News Gathering (ENG) will also constitute a significant part of this course and will be practiced in the media lab in structured simulations where students will gather news related footage and then edit it.


Course Code: MSJ 418
Course Name: Political Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The principles of political reporting will be taught to students in the context of the media in Bangladesh, which is dominated by political news and party political activities. This course provides students with the knowledge and skills that are required to negotiate this complex mediascape and become successful political journalists. The course will discuss in detail the Bangladeshi political parties, their background, ideologies and practices. How to build sources in political parties and extract exclusive information will also be taught in the course. In addition comparative case studies will feature in the course as a means of introducing students to alternative models of political reporting.


Course Code: MSJ 419
Course Name: Sports Journalism
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The reporting of sporting events is a major feature in almost all the mainstream media because of its large readership or audience. Sports journalists require specialist skills to cover and report on the games properly. Writing techniques required are also different from other news writing and reporting styles. The course will help students understand different sports and how to report for different media – electronic and print. Beside class lectures, assignments will develop the necessary skills by visiting and reporting on major and minor sports events.


Course Code: MSJ 421 (New)
Course Name: Business Beat Reporting 1
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:This course serves as the foundation for business journalism knowledge, with an emphasis on practical skills. It explores how to cover traditional “beats”, such as the national and global economies, markets and corporations. Students will learn to follow free-markets and planned economies; the legal, financial and social roles of public and private corporations; how to track corporations through public filings and how to read essential economic indicators and corporate documents to determine economic performance. Students will produce news stories for a general audience about current business topics.


Course Code: MSJ 422 (New)
Course Name: Business Beat Reporting 2
Prerequisite: none
Credit Hours: 3.00

Detailed Syllabus:This course builds on Business Beat Reporting 1, expanding basic knowledge to include coverage of government regulatory bodies, banking, natural resources and agriculture.  Students will compare Bangladeshi media coverage of the economy and business, as well as produce their own business news stories for class assignments. The skills taught include reading audits and budgets.


Course Code: MSJ 430
Course Name: Advanced TV Production
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course introduces students to the concept of co-operative work required to produce a TV program. Specific exercises designed to encourage group work covering all major phases of production will be given. On completion of the course, students will be able to produce for public screening a short fiction TV production or documentary film. The production format is DV and HDV video.


Course Code: MSJ 431 (New)
Course Name: Documentary Production
Prerequisite: MSJ 211: Mass Communication
Credit Hours: 3.00

Detailed Syllabus:This intermediate course will teach students how to produce a short documentary digital film. Aspects of planning, location shooting, interviewing, editing and sound will be covered. At the end, students will produce a short documentary for public screening. Students are expected to work cooperatively in clearly defined production roles.


Course Code: MSJ 431
Course Name: Video Communication II
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course introduces students to the rigours of live broadcasting including digital interlacing, uplink and downlink of satellite signals, bandwidth, studio versus outdoor broadcasting and management of resources. It builds upon the skills taught previously, focusing particularly on pre-production, lighting and sound. The production format is DV and HDV video.


Course Code: MSJ 432 (New)
Course Name: Fictional Narrative Production
Prerequisite: MSJ 211: Mass Communication
Credit Hours: 3.00

Detailed Syllabus:This intermediate course will teach students how to produce a short narrative digital film, exploring both open & closed story structures. Aspects of production design will be covered. At the end, students will produce a short fictional story for public screening. Students are expected to work cooperatively in clearly defined production roles.


Course Code: MSJ 439
Course Name: Documentary Production
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course is the culmination of the Digital Production concentration. Students will be expected to apply all the skills and techniques they have acquired over the duration of the course to produce a documentary for public screening. Students are expected to work cooperatively in clearly defined production roles. The production format is video.


Course Code: MSJ 440
Course Name: Consumer Culture
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:The course introduces students to the foundational theoretical concepts and methods for the analysis of public relations, advertising and consumer culture. Advertising as communication concentrates on the workings of the advertising industry and the production of advertising. This course emphasises the history and changing cultural contexts of public relations, advertising and modern consumer cultures, the meaning of public relations, advertisements, and the way that ads and public relations address and connect with consumers. Theoretical and strategic concepts about brands, their values, codes and meanings are also covered. An introduction to the theories of the commodity, fetishism, and use and exchange value will be addressed, as well as theories of the rise of consumer culture, the politics of consumption, and the cultures of consumption.


Course Code: MSJ 441
Course Name: Propaganda, Persuasion and Public Discourses
Prerequisite: None
Credit Hours: 3.00

Detailed Syllabus:This course explores through lectures and practical exercises, the main techniques, issues and problems involved in using propaganda and public relations as means of influence and persuasion. This course examines the history of propaganda and public relations; propaganda in times of crisis or war; the propaganda techniques used by different organization (powerful private corporations in the modern world) as well as state. The central analytical technique applied to these situations will be discourse theory on the basis that all public statements are a form of discourse.


Course Code: MSJ 441 (New)
Course Name: Advertising
Prerequisite: MSJ 213: Principles of Public Relations                                                                                                                                                       Credit Hours: 3.00

Detailed Syllabus:
In this course, advertising concepts, definitions and the historical development stages of the industry are examined. The role of advertising in the marketing communication process and the new dimension of advertising will be defined. The advertising course also offers students the basic advertising techniques within communication process and marketing mix. It aims to introduce different types of advertising, advertising media, sales promotion, sponsorship and exhibitions models for analysis and the planning, executing and evaluation of an advertising process. Course includes preparation and presentation of an advertising campaign.


Course Code: MSJ 442 (New)
Course Name: Public Relations Campaign
Prerequisite: MSJ213: Principles of Public Relations
Credit Hours: 3.00

Detailed Syllabus:(MSJ442)    This course is designed to help students create successful PR campaigns.  These include identifying the problem, creating campaign objectives, specifying the audience, formulating PR strategies (sender, message, channel and environment), planning for implementation (tasking and budgeting) and designing monitoring and evaluation techniques.


Course Code: MSJ 498-499
Course Name: Internship or Project (6 Credit Points)
Prerequisite: None
Credit Hours: 6.00

Detailed Syllabus:All students studying in the MSJ program will undertake an internship in an area of the media that interests them. If no internship is available students will do a substantial project. Faculty will assist in the gaining of placements and supervise students for the duration of the placement or the production of the project. Students will keep a log of their activities for assessment. The host will be asked to evaluate the students’ progress and on completion of the placement or project, students will write a reflexive essay evaluating the experience.

The Universityof Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.