AIESEC  Inaugurates in ULAB

AIESEC, in association with ULAB Career Services Office inaugurates their global volunteership campaign “AIESEC Inauguration in ULAB: Let’s Explore”, outreach partner – Mi Bangladesh at Campus Auditorium, University of Liberal Arts Bangladesh (ULAB) on Wednesday, 11 October, 2017.

Students of ULAB, along with faculty members of the university were present in the inauguration event, where the AIESEC members introduced the whole concept of their organization to the audience. The program started with a welcome speech of Louise Kim, National Vice President, Global Volunteer Exchange Program, AIESEC in Bangladesh. Louise gave a warm welcome to the audience along with Professor H.M. Jahirul Haque, Vice Chancellor of ULAB and Professor Imran Rahman, Special Advisor, Board of Trustees. Then the representatives of AIESEC gave their speech with an eye-catching presentation.

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AIESEC introduced their six-week global volunteership program to the students and announced that it will be counted as internship for them. The students were really inspired and excited by the offers, facilities, and opportunities of AIESEC. There was a signup booth at the campus canteen and the students were really interested to take the opportunity to travel and serve a community.

Course Catalog of Mcom

Knowledge Courses

MSJ 11511 Communication Research

This course introduces students to the fundamentals of research with emphasis on practices in the field of communication. This course is designed to help students conceptualize their research topic. Students will learn how to write chapter one of their thesis which may include introduction, background, rationale, objectives, hypothesis, statement of the problem, scope and delimitation, importance/significance, and definition of the terms.

MSJ 11521 Communications Theories

The course tackles the more common and popular communication theories in the field. It also provides a taxonomy or classification of communication theories and concepts. Under this course, students will learn how to appreciate, search and write review of related studies/literature. Moreover, they will learn how to develop a study framework. Under this course, students will learn how to appreciate, search and write review of related studies/literature. Moreover, they will learn how to develop a study framework. This course is designed to make students capable of writing chapters 2 and 3 of their thesis.

MSJ 11523 Knowledge Creation and Management

The course focuses on the ways of gathering, organizing, refining, and disseminating knowledge. Students will learn the types of knowledge and realize the significance of knowledge management and organizational learning given the rise of knowledge driven economies. Students are expected to investigate how knowledge is created and managed.

MSJ 11531 Research Methodology

The course examines the logic behind the quantitative and qualitative methods researchers use in solving research problems. The course will cover the following: research design, sources of data, instrumentation, sampling and data collection and tools for data analysis. Students are required to complete chapter 4 of their thesis by the end of the course.

MSJ 11611 Thesis Proposal Preparation

This course is designed to integrate the knowledge and skills learned Preparation from previous research courses: Communication Research (chapter 1), Communication Theories (chapter 2/3) and Research Methodology (chapter 4). Students are expected to put together a research proposal under his/her supervisor. They will present their proposal before a panel of scholars and/or professionals.

MSJ 11631, 11632 & 11633 Thesis Writing 1, 2 & 3

These courses include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.

Communication Management Courses

MSJ 11512 Strategic Communication

Strategic communication is defined as the systematic planning and realization of information flow, media development and image management in the long term. It provides the critical link between stakeholders and organizations. The course investigates what works, what doesn’t and why vis-a-vis strategic communication. Students will analyze cases and appreciate the importance of communication appropriate in reaching an organization’s long term goals.

MSJ 11519 Integrated Marketing Communication

The course discusses marketing communication tools utilized for selling products or services of a company. Due to a more competitive business situation, marketing communication tools have taken shape in terms of developing corporate image, reputation and brand. Students will analyze and critique IMC strategies in Bangladeshi organizations.

MSJ 11522 Public Relations Quality Management

Public relations quality management may be defined as the totality of features and characteristics of public relations services that bear on their ability to satisfy stated or implied needs in accordance with accepted professional standards. This course will focus on how to ensure quality in public relations services such as community relations, stockholder relations, labor relations, employee relations, etc. Students are required to analyze and critique quality in public relation services.

MSJ 11532 Conflict Management and Resolution

This course offers students an introduction to the nature of conflict from where/how/why it emerges and the means to manage conflict. Students will learn the methods of conflict resolution and nonviolent change at various levels. They will come to learn the techniques of negotiation, mediation and advocacy.

MSJ 11533 Issues and Crisis Management

Strategic issues and crisis management is one of the key areas of public relations research and practice. It relates directly to crisis management, issues management, reputation management, image restoration and change management. It refers directly to the operation of management and the whole operation of modern organizations. In this course, students will investigate the theory and practice of issues and crisis management. Student will be required to monitor an issue and/or crisis to prepare and appropriate communication plan.

MSJ 11612 New Media and Management

This course introduces students to the concept of digital culture. The influence of the new media technologies based on the digital encoding of information is pervasive. It touches upon virtually every aspect of modern life, in virtually all cultures. In order to understand the phenomenon, student will be introduced to medium based theory, which provides both the context for understanding as well the critical methods required and is derived from the work of theorists such as Harold Innis and Marshall McLuhan. On the conclusion of the course, students will have a greater appreciation of the information revolution as it relates to Bangladeshi organizations.

MSJ 11621 Communication Policy-making & Planning

This course is designed to make students capable of writing a communication policy brief. They will learn about the key ingredients of an effective policy brief: evidence, policy context, and engagement. Students will learn how to design persuasive messages and understand why a policy brief works as an effective communication tool.

MSJ 11622 Communication Campaigns

Communication campaigns affect us every day. Whether in public relations, advertising, integrated marketing communication, health communication or political campaigns; and whether they promote products, behaviors or ideas, all well-planned campaigns have objectives and goals. In this course, students will sharpen their perspectives on campaign goals from two perspectives: that of campaign planners and that of critical consumers of campaign information.

MComn Elective Courses

MSJ 11601 Broadcast Management

In a very competitive electronic media industry, a manager has a vital role to play in ensuring success. The course will focus on the tasks faced by a broadcast manager which include: program/production management; quality control; managing people, training evaluation; broadcast skills development; managing the budget; audience research; use of advanced technologies and planning. Students will also be introduced to the media landscape with regards to globalization, media law, new technologies and solutions to meet the challenges.

MSJ 11602 Publication Management

This course will provide students sufficient knowledge of how to run/manage a publication business efficiently. The main focus will be on how a manager of publication designs his workload to upgrade performance of the company. In so doing, the course will explore the following topics: creation of technical documents; coordinating supervising the teams of writers, editors, illustrators; developing organizational style guides; controlling the budget; negotiating with the vendors and other related topics.

MSJ 11603 International Communication

The means of communication are increasingly organized, distributed and consumed on a global basis. This course examines closely the conditions of the globalized media, comparing and contrasting genres, modes of news presentations, popular music industries and patterns of consumption. These will have implications on how local organizations undertake strategic communication and integrated marketing communication.

MSJ 11604 Seminar in Visual Communication

This course explores the anthropology and sociology of the “image.” It demonstrates how images are used to construct and disseminate meanings in all societies for many purposes ranging from the religious, the political and the commercial reasons. A particular emphasis will be placed on the use of images for symbolic purposes, how they are perceived, circulated ‘B’ and decoded. Attention will also be paid to fleas such as installations, makeup and costumes.

MSJ 11605 Seminar in Screenwriting

This course discusses the process of developing a story for fiction. Students will learn about story elements and the art and craft of translating an idea into a final script. A worldwide recognized structure of film story will be discussed. The course will also focus on the principles of modern dramaturgy.

MSJ 11606 Seminar in Film Management

This course focuses on defining the various roles of producing, as well as an overview of the production infrastructure as it relates to the industry. Film Management will also focus on the preproduction process; students will learn how to plan and prepare for a shoot, including brainstorming and creative development, casting, assembling crew positions, and location scouting. Film business and strategy planning for public screening is another focus for this course.

MSJ 11607 Seminar in Filmmaking

This course is designed to give the students an introduction to the filmmaking process. Hence, on this filmmaking course, with our Film making seminar classes students will receive a comprehensive introduction to the technical aspects of film equipment and processes. It is expected that hints, tips and practical applications of the key physical and aesthetical aspects of filmmaking will equip the students with confidence and knowledge. It will help them to be a problem solver in the film making process. Also students will learn the techniques to lead a team.

MBA Functional Core Courses for Electives

Please, refer to MBA for details.

Education USA Talks About Higher Studies Prospects in ULAB

ULAB Career Services office, in association with The American Center and EMK Center organized “Higher Studies prospects in the USA” at ULAB Auditorium on Tuesday, 10 October, 2017. It was an interactive session for the students who wants to go abroad for their higher studies.

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The speakers of this session were Mr. A.Q.M. Mushfiq Hassan, EducationUSA Outreach Coordinator, The American Center and Ruhul Amin, EDUSA Outreach Coordinator, EMK Center. The session started with a welcome speech by Professor Imran Rahman, Special Advisor, Board of Trustees, ULAB where he talked about his personal experience of studying abroad and motivated the students to be more interactive in this informative session. Later, the speakers facilitated the session ahead. Both the speakers deliberated the facts about studying in USA. Mushfiq said it is very easy to study in United States for us as we are a part of a diversity. But the students should know what to do, how to do, and when to do. The session was very interactive as all the students were attentive and responded to every question the speakers asked. The students also had a conversation with the speakers to know more about the opportunities of studying in USA.

ULAB signs MoU with biTS  

Career Services Office of the University of Liberal Arts Bangladesh (ULAB) signed a Memorandum of Understanding (MOU) with BRAC IT Services (biTS), one of the largest IT solution company in the country on Tuesday 9 October , 2017  in the Chancellery of ULAB. Professor H M Jahirul Haque, Vice Chancellor, ULAB and Ms. Ismat Jahan, Sr. Manager, HR & Communications (Incharge), biTS signed the MoU on behalf of their respective organizations.

Under this agreement biTS will hire students from ULAB for their internship and and job placement. biTS will take part as a event partner and service provider in different career related workshops, job fair, seminars, competitions, career fest, mock interviews, career counseling events to be organized by ULAB. ULAB will provide required support for employer branding of biTS.

001 002  003  Abu Hena Md. Rasel, Director, Career Services Office; Ariful Hoque, Deputy Manager (Communications), Md. Wahiduzzaman, Deputy Manager ( Public Relations) and Mohammad Ariful Islam, Career Services Officer from  ULAB; Md. Mashfique Anwar, Head of IT Infrastructure & Service Management and Md. Tasaufur Rahman, Associate Manager, HR and Communications, biTS were present in the MoU signing ceremony.


ULAB Career Services Office (CSO) organized a seminar on “Job Market Connectivity”

ULAB Career Services Office (CSO) organized a seminar on “Job Market Connectivity” held at the Auditorium, Campus A on Monday, 21 August 2017. Munshi HR Consultancy was the organizing partner and sponsor of the event. The whole program was designed with all the information a student need to know about the job connectivity, what to do, and what skills a student needs to have to be a professional.

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Speaker of the seminar, Mr. Tahseen Zakaria, COO & Lead Consultant of SkillWiz delivered his speech highlighting the importance of staying updated on current job market scenario and suggested students to attain realistic job previews through common network of professionals in addition to knowing how to write CVs and face interviews. In his speech, Mr. Tahseen highlighted the importance of staying updated on current job market scenario and suggested students to attain.

After the speaking session, the event went ahead through an interactive Q/A session. In the end, Mr. Abu Hena MD Rasel, Director of Career Services Office (CSO) gave the keynote speaker a ULAB goodie bag as a token of appreciation.

“Skills 4 Career” Summer-2017 held at ULAB Campus

ULAB Career Services Office (CSO) presents “Skills for Career” at the ULAB Permanent Campus, Ramchandrapur on 10 August and 17 August at ULAB Campus B. The program is designed with career development workshops to introduce students to Employable Skills, show the Career Entry Strategies and prepare them to cope with Organizational Culture.

Students participated in different activities to sharpen their knowledge on Career Planning, Time Management, Networking Skills, Communications & Interpersonal Skills, Team Building Skills, Job Analysis and Interview tips and Job search techniques.

62 students participated in the first day of the 2 day long program from across the departments. 7 teams were formed for the Spider Net games as a team. Attractive prizes were awarded to three lucky winners based on the criteria’s of Best Performance, Best Timing and Team Skills.



Certificate Awarding Ceremony of “Skills 4 Career” (Day 2) held at its city Campus B on 17 August, 2017.

Fahima Akter, Director, Masco Group and conducted the workshop on Job Opportunity at garments sectors and shared her corporate experiences and life stories to encourage the students and to take the upcoming global challenges in RMG sectors in positive phenomena.

Ashique Mahmood Adnan, Sr. Lecturer ,School of Business (USB), ULAB summarized Career Planning, ,Networking Skills, Communications & Interpersonal Skills, Job Analysis, Cover Letter writing and Interview tips to the students.

Abu Rasel, Director of Career Services Office and Niaz Morshed Patwary, Assistant Professor, ULAB USB handed over certificates to the participants.

ULAB Co-Curricular Holds Workshop on Recycling & Crafts, Soft Skills and Communication Skills

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ULAB Co-curricular conducted a workshop on Recycling Arts and Crafts, Soft Skills and Communication Skills on 8th August, 2017 from on 2:30 pm- 4:00 pm at ULAB campus A Auditorium for all club members. Communication Skills workshop was facilitated by Professor Golam Sarwar Chowdhury, Professor, School of Arts and Humanities in a very interactive style.

In another phase, Dr. Pinki Shah, Associate Professor, ULAB School of Business and Coordinator Co-Curricular emphasized the importance of recycling for environmental sustainability and demonstrated few techniques to transform used materials into art and crafts items to students. A good number of enthusiastic students from different clubs took part in the workshop and produced beautiful recycled art items out of trash.

The Battle of the Senses

“Battle of the Senses” at ULAB

A fun debate featuring some of the most distinguished academics of the country was held at the auditorium of University of Liberal Arts Bangladesh. The debate featured Professors Syed Manzoorul Islam, Kaiser Haq, Fakrul Alam, Azfar Hussain, Golam Sarwar Chowdhury and Shamsad Mortuza who spoke about sight, taste, sound, smell, touch and the sixth sense respectively. Writer, activist and entrepreneur Ms. Khushi Kabir presided over the program as chief guest.

The program began with an introductory remark by Professor Shamsad Mortuza, the Chair of the Department of English and Humanities, who spoke about the relationship between senses and existence, claiming our material existence is intimately related to our sensory experience without which the world cannot be experienced and coherently cognized. He also welcomed and thanked the speakers and the chief guest. Professor Mortuza’s speech was succeeded by a performance by Paper Canoe, ULAB Literary Society. The dance performed by the club beautifully embodied the role played by different senses.

After the cultural performance, Professor Fakrul Alam got on stage to talk about the persistence of sound in our daily lives. Drawing from his personal experience as well as from celebrated literary works, Professor Alam demonstrated how different sounds shape the horizon of our existence. He ended his speech by asserting that life without sound would be extremely boring and traumatic. In his discussion about the importance of the sixth sense Professor Golam Sarwar Chowdhuy cited examples from Humayun Ahmed and William Shakespeare’s works to explain how the sixth sense prevails in our life. At the end of his speech he narrated a personal experience to show how, sometimes, we become conscious of the death of near and dear ones in an extra-sensory manner. The mood shifted when Professor Kaiser Haq came on stage to humorously point out that instead of talking about taste we should taste something to understand how taste governs our lives. He elaborated on the relation between taste and aesthetics, claiming to taste is to aestheticize life. He also drew upon the works of Charles Baudelaire and ancient Sanskrit literature to explain how sexual pleasure is also tied to tasting life through the enjoyment of pleasure or ‘Rasa.’ Professor Azfar Hussain succeeded his teacher Professor Haq to discuss the importance of smell. He cited a number of literary and philosophical texts to explain how smell remains central to our lived experience. Professor Hussain drew upon a vast amount of literary, philosophical and political sources to assert that sense is deeply political and the understanding of it is central to our political and philosophical exploration of life. Among the terms he coined to explain this idea was ‘shitontology’—ontology or understanding of being related to refuse and bad smell. Renowned scholar and writer Syed Manzoorul Islam said that sight is the culmination of all the senses. He explained how society has transformed into a society of performers and onlookers, an entity that French Marxist and situationist philosopher Guy Debord calls ‘society of spectacles.’ While facebooking has become emblematic of this shift towards gazing oneself and the other, contemporary Dhaka city seems to have internalized this shift towards spectacular gazing, thus becoming both regulated and decentered. The final speaker, Professor Shamsad Mortuza, effortlessly navigated between personal and textual by evoking how touch remains central to our experience. He claimed that different touches have different meanings and sometimes touch can be enabling while on other occasions both confusing and oppressive.

After the lively and illuminating academic discussions, Khushi Kabir, the Chief Guest of the program brought the program to the end by emphasizing on the necessity of including female voices not only in literary discussions but also in social dialogues. Understanding of senses is also understanding of women’s lived experiences through all the senses.

Watch the cultural performance here.
Watch the battle here.

Some Glimpses of the Event

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ULAB Club Orientation Summer 2017

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ULAB Club Orientation Summer 2017 was organized on 27th July, 2017.The event was conducted from 2:30 pm – 4:00 pm at Auditorium, ULAB Campus A. The program was opened up with speeches from Dr. Pinki Shah, Coordinator Co-Curricular, Associate Professor of ULAB School of Business. Each club gave presentation with a video where they exhibited about their club activities wonderfully. Later on few performance were held by different clubs, ULAB ShangshkritiShangshad performed dance and song,  ULAB Triathlon performed on a dance, comedy show and ULAB Art Club made a graffiti art.