Course Code: MSJ 213 (New)
Course Name: Principles of Public Relations
Credit Hours: 3.00
Detailed Syllabus:This course is designed to introduce students to the role and importance of PR in dealing with the existing socio- economic and socio-political problems. The course examines application of basic public relations principles. Students explore important PR case histories and analyze and critique each decision with an emphasis on ethical public relations management. Students learn a range of methods for handling various events with respect to target audiences.