Course Code: MSJ 442 (New)
Course Name: Public Relations Campaign
Prerequisite: MSJ213: Principles of Public Relations
Credit Hours: 3.00
Detailed Syllabus:(MSJ442) This course is designed to help students create successful PR campaigns. These include identifying the problem, creating campaign objectives, specifying the audience, formulating PR strategies (sender, message, channel and environment), planning for implementation (tasking and budgeting) and designing monitoring and evaluation techniques.