MSJ 442 (New)

MSJ 442 (New)

Course Code: MSJ 442 (New)
Course Name: Public Relations Campaign
Prerequisite: MSJ213: Principles of Public Relations
Credit Hours: 3.00

Detailed Syllabus:(MSJ442)    This course is designed to help students create successful PR campaigns.  These include identifying the problem, creating campaign objectives, specifying the audience, formulating PR strategies (sender, message, channel and environment), planning for implementation (tasking and budgeting) and designing monitoring and evaluation techniques.

The University of Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.

emk Since March, 2018, the University of ​Liberal Arts Bangladesh (ULAB) is associated with the EMK Center as its management partner along with the American Center of U.S. Embassy Dhaka.