BUS 206

BUS 206

Course Code: BUS 206
Course Name: Principles of Marketing
Prerequisite: None
Credit Hours: 3.00
Detailed Syllabus:Marketing: definition and theories; Strategic planning and marketing; Information for marketing decisions; Understanding consumers; Target market strategy, Product planning: conception and development of new products, branding, and packaging; Distribution strategies; Promotion Planning: advertising, personal selling, sales promotion, publicity and public relations; Price Planning: strategies and techniques; SWOT analysis and marketing plan; International marketing; Service marketing; Social issues of marketing; Social marketing.

The University of Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.

emk Since March, 2018, the University of ​Liberal Arts Bangladesh (ULAB) is associated with the EMK Center as its management partner along with the American Center of U.S. Embassy Dhaka.