BUS 314

BUS 314

Course Code: BUS 314
Course Name: Marketing Management
Prerequisite:BUS 206
Credit Hours: 3.00
Detailed Syllabus:Marketing management: concepts, tools, and techniques; Types of products; Product attributes; Product life cycle, New product development; Packaging; Branding; Pricing strategies; Promotional mix; Advertising budget; Media planning; Sales force allocation; Distribution strategies and channels; Marketing requirements of different organizations; Service marketing; Ethical and social issues of marketing; Export marketing; Modern trends in promotion.

The University of Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.

emk Since March, 2018, the University of ​Liberal Arts Bangladesh (ULAB) is associated with the EMK Center as its management partner along with the American Center of U.S. Embassy Dhaka.