This course introduces students with the significance of research in Public Relations and take them through the research process – formulating the research problem, devising methodologies, collecting, and analyzing data, and presenting the findings, with a particular focus on quantitative research. This will provide students with opportunities to understand the applications of research and evaluation in real-life scenarios.
Course Catalogue
Course Code: 03140123141 / MSJ3141
Course Name:
Public Relations Research
Credit Hours:
3.00
Detailed Syllabus:
Course Code: 03140123142 / MSJ3142
Course Name:
Media Relations
Credit Hours:
3.00
Detailed Syllabus:
This course helps students better understand the role and practices of media relations and messaging in organizations – public, corporate, NGOs/non-profits, etc. – in the era of new media. Students will develop/intensify skills to research on media and its people, formulate strategic media plans including new media strategies, writing contents, generate media coverage, serve as spokesperson, and handle communication during “crisis”. Alongside individual reading and writing assignments, and group projects, to provide a solid theoretical base, the course employ interactive discussions on Public Relations theories on handling media and crisis, debates and role playing on relevant issues, and invites professionals as guest lecturers to bring insights on industry practices.
Course Code: 03140123241 / MSJ3241
Course Name:
Organizational Communication
Credit Hours:
3.00
Detailed Syllabus:
This course deals with the internal publics of the institution. It is designed to help students learn about the dynamics of communication within an organizational setting. It will specifically cover how an organization utilizes communication to achieve certain goals and how communication in an organization influences engagements in achieving an organization’s goals. The course will examine strategies for effective upward, downward and sideward communication to influence better performance. The course will also deal with conflicts and conflict management through internal communication.
Course Code: 03140123262 / MSJ3262
Course Name:
Health Communication
Credit Hours:
3.00
Detailed Syllabus:
The meanings of health and disease are shaped not only by scientific and medical discourses, but by media, communication, and the cultures of health. This course examines how medical environments are understood and experienced, popular tactics for communicating and contesting biomedical information, the utilization of the media and communication strategies to combat diseases and promote health, and the impact of media representation and popular culture on understandings of disease and health. Readings will be drawn from a variety of genres, including epidemiology, public health, anthropology, social studies and communication studies.
By the end of the course, students will be able to gain an understanding of health communication, its different formats, application and importance, describe the manner in which different disease categories imply different social causes and consequences, examine the personal experience of disease in relation to medical care, risk, and scientific change, compare different media strategies for popularization, advocacy, and intervention in relation to public health and explain the application of communication strategies for development and empowerment among marginalized population groups.
Course Code: 03140123263 / MSJ3263
Course Name:
Emergency Communication
Credit Hours:
3.00
Detailed Syllabus:
From the scope of crisis and risk communication, the course will provide knowledge on the basic concepts and nature of emergency situations (such as natural disasters, disease outbreaks, refugee crisis, terrorism, industrial accidents, displacement and similar ones) and how to respond to mass media, related stakeholders and affected people before and after an emergency situation. It explores why communication during an emergency is different and the importance of adapting emergency messages to the needs of affected populations. The course builds the capacities of practitioners to design, develop, manage and undertake an effective emergency and crisis communication campaign.
Understand the nature of emergency situations in a broader perspective. Appreciate the different methods of crisis and risk communication. Explore the use of different communicative ways to respond to mass media, related stakeholders and affected people in the wake of different disasters or emergency situations. Apply the skills learned from the case studies and real-life situations locally and internationally.
Course Code: 03140124142 / MSJ4142
Course Name:
Public Relations Campaign
Credit Hours:
3.00
Detailed Syllabus:
The course is designed to help students learn public relations campaigns, theoretically and hands-on, from beginning to end. These include identifying the problem, formulating campaign objectives, specifying the audience, formulating PR strategies, planning for implementation and designing monitoring and evaluation strategies. The course requires the students to design, execute, monitor and evaluate a public relations campaign as the professionals do, to present the experience and learning at the end of the semester. This enriches their portfolio and helps them prepare better for the industry.
Course Code: 03140545101/ MSJ 5101
Course Name:
Introduction to Communication for Development
Credit Hours:
3.00
Detailed Syllabus:
This course introduces students to the field of Communication for Development (C4D). C4D is an evidence-based process that utilizes a mix of communication tools, channels, and approaches to facilitate participation and engagement with children, families, communities, networks for positive social and behavior change in both development and humanitarian contexts. The course offers a balanced understanding of critical aspects of development and links with communication from Bangladesh and Global South perspectives. It draws on learnings and concepts from the social, behavioral, and communication sciences. Students learn the key concepts and approaches in C4D and best practices in planning, implementing, and evaluating participatory and evidence-based C4D interventions.
Course Code: 03140545212/ MSJ 5212
Course Name:
Strategic Communication
Credit Hours:
3.00
Detailed Syllabus:
The aim of Strategic Communication is to provide you as executive-level managers with the necessary skills to adopt a strategic approach to the planning and control of the communication to different stakeholders of your organization, with the aim of developing a sustainable competitive advantage. The course combines both theoretical knowledge of fundamental theories, concepts, and applications of strategic communication and an overview of practices in communication management: research design, planning, implementation, and evaluation. Students investigate issues that challenge contemporary organizations by analyzing case studies, conducting research, and designing possible solutions.
Course Code: 03140545235/ MSJ 5232
Course Name:
Project Management
Credit Hours:
3.00
Detailed Syllabus:
This course provides a systematic and thorough introduction to all aspects of project management, in particular in development and corporate sectors. The course also discusses the technical, cultural, and communicative skills necessary to successfully manage projects from start to finish. Concepts will be discussed with real-life case studies covering a wide variety of project types needed in industries or organizations. The students are expected to produce a project analysis report by the end of the course.
Course Code: 03140546115/ MSJ 6115
Course Name:
Organizing Communities: Advocacy, Activism and Social Justice
Credit Hours:
3.00
Detailed Syllabus:
The course introduces students to the methods and perspectives of activism, advocacy, and community mobilization. Cultural sustainability is often a matter of social justice and self-determination. The course provides students with an opportunity to explore in depth the philosophy and theory behind advocacy and community mobilization. By the end of this course, students are expected to produce communication materials for advocacy and/or mobilization on contemporary social issues in the country.