This course is the culmination of the Digital Production concentration. Students will be expected to apply all the skills and techniques they have acquired over the duration of the course to produce a documentary for public screening. Students are expected to work cooperatively in clearly defined production roles. The production format is video.
Course Catalogue
Course Code: MSJ 439
Course Name:
Documentary Production
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 440
Course Name:
Consumer Culture
Credit Hours:
3.00
Detailed Syllabus:
The course introduces students to the foundational theoretical concepts and methods for the analysis of public relations, advertising and consumer culture. Advertising as communication concentrates on the workings of the advertising industry and the production of advertising. This course emphasises the history and changing cultural contexts of public relations, advertising and modern consumer cultures, the meaning of public relations, advertisements, and the way that ads and public relations address and connect with consumers. Theoretical and strategic concepts about brands, their values, codes and meanings are also covered. An introduction to the theories of the commodity, fetishism, and use and exchange value will be addressed, as well as theories of the rise of consumer culture, the politics of consumption, and the cultures of consumption.
Course Code: MSJ 441
Course Name:
Propaganda, Persuasion and Public Discourses
Credit Hours:
3.00
Detailed Syllabus:
This course explores through lectures and practical exercises, the main techniques, issues and problems involved in using propaganda and public relations as means of influence and persuasion. This course examines the history of propaganda and public relations; propaganda in times of crisis or war; the propaganda techniques used by different organization (powerful private corporations in the modern world) as well as state. The central analytical technique applied to these situations will be discourse theory on the basis that all public statements are a form of discourse.
Course Code: MSJ 441 (New)
Course Name:
Advertising
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
In this course, advertising concepts, definitions and the historical development stages of the industry are examined. The role of advertising in the marketing communication process and the new dimension of advertising will be defined. The advertising course also offers students the basic advertising techniques within communication process and marketing mix. It aims to introduce different types of advertising, advertising media, sales promotion, sponsorship and exhibitions models for analysis and the planning, executing and evaluation of an advertising process. Course includes preparation and presentation of an advertising campaign.
Course Code: MSJ 442 (New)
Course Name:
Public Relations Campaign
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to help students create successful PR campaigns. These include identifying the problem, creating campaign objectives, specifying the audience, formulating PR strategies (sender, message, channel and environment), planning for implementation (tasking and budgeting) and designing monitoring and evaluation techniques.
Course Code: MSJ 498-499
Course Name:
Internship or Project (6 Credit Points)
Credit Hours:
6.00
Detailed Syllabus:
All students studying in the MSJ program will undertake an internship in an area of the media that interests them. If no internship is available students will do a substantial project. Faculty will assist in the gaining of placements and supervise students for the duration of the placement or the production of the project. Students will keep a log of their activities for assessment. The host will be asked to evaluate the students’ progress and on completion of the placement or project, students will write a reflexive essay evaluating the experience.
Course Code: MSJ 6111/0314-054-6111
Course Name:
Thesis Proposal Preparation
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to integrate the knowledge and skills learned from previous research courses: Communication Research (chapter 1), Communication Theories (chapter 2) and Research Methodology (chapter 3). Students are expected to put together a research proposal on the basis of chapters they have written in previous semesters. They will present their proposal before a panel of scholars and/or professionals, and upon their successful defense of their proposals, appropriate supervisors are assigned to guide them in their research processes.
Course Code: MSJ1201/0321-012-1201
Course Name:
Communication Research
Credit Hours:
3.00
Detailed Syllabus:
This is a beginner’s level course that aims to help students become knowledgeable consumers and limited producers of media and communication research. In the scope of this course, students develop skills in gathering, organizing, interpreting, presenting, and evaluating research information competently utilizing appropriate methods.
Course Code: MSJ2201/0321-012-2201
Course Name:
Mass Communication
Credit Hours:
3.00
Detailed Syllabus:
This course offers an understanding of the nature, scope, and functions of mass communication and detailed discussion on media industries and their respective structures. It also focuses on the composition and nature of media audience, impact of language and meaning, media effects, and research findings on critical media thinking. The course helps students develop mental faculty for critical thinking on media issues and provides a solid background to carry out research work in the field of mass media.
Course Code: MSJ2202/0211-012-2202
Course Name:
Multimedia Communication 2
Credit Hours:
3.00
Detailed Syllabus:
Building on the foundation of Multimedia Communication, this course explores further the use of different media components – text, images, sound, animation, and especially video – to express ideas in creative ways. The course has both theoretical and practical components. Use of different media components for creative expressions will be studied at theoretical components. Alongside, the students will have the opportunity to acquire relevant skills by participating in workshops on camera operation, sound recording, filming, editing and animation. About half the course is media lab based for providing the students opportunity to practice the skills they learn. The final project is usually a video art which focuses on creative expressions through video/animation.