Areas of Interest
Market Research, Consumer behavior
She has 5 years of professional work experience in administration, education and market research and about a year’s experience of teaching marketing and management courses at ULAB.
She started her career at Asian University for Women (AUW) as a staff member handling admissions and external communications in 2009. She left AUW to pursue an MBA from IBA, DU. After completing her MBA in Marketing, she joined Nielsen, one of the leading names in market research in the world 2013. She worked there for almost 3 years handling various research projects dedicated to evaluating marketing efforts of leading telecommunication and electronics companies from the perspective of their target consumers. Both these workplaces fueled her calling of ultimately pursuing a career in teaching which led her to her current position at ULAB in 2015.