Areas of Interest
Branding and Communication study, Demographic study, Route to Market study, Sustainable Development.
Aynul has around four years of experience in marketing research and business consultancy domain. He has done 12+ successful projects till date across diverse industries that included projects of several multinational and non-government organizations besides few local enterprises. His experience covers mostly quantitative methods of research which includes Brand health tracking, Retailer’s efficiency index, Usage and Attitude study, Product and Concept testing. Besides these, he is also experienced in qualitative techniques, such as moderating FGD and In-depth interviews with respondents of different profiles. Starting from project manager to a key researcher, he has played multiple roles in these projects that signify his leadership and management traits. Though Aynul has mostly been involved in marketing and business research, he also has a keen interest in social research.