Faculty Profile

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  • +880-2-966-1255, +880-2-966-1301, +880-2-966-5686
  • [email protected]
  • University of Liberal Arts Bangladesh House 56, Road 4/A, Dhanmondi, Dhaka-1209
  • MSS in Media and Communication, Independent University, Bangladesh

    B. Sc. in Graphic Communications Technology, Kean University, USA

Areas of Interest
Applied communication, communication theory, international and intercultural communication, interpersonal communication, language and social interaction, organizational communication, mass communication and media literacy, conflict resolution, public relations, semiotics, speech communication, visual communication, social communication disorder, documentary filmmaking, film narrative, photography.

Wafi Aziz Sattar

Lecturer

Overview

Mr. Sattar is a marketing management and communications specialist with 10+ years of working experience in marketing, communications, media and public relations. His areas of expertise include corporate and development communication, brand management, result focused high-quality content development, digital/social media marketing, research, and identifying emerging market trends.

He obtained his BSc. degree from Kean University, USA, majoring in Graphic Communications Technology and minoring in Media and Film. He obtained his MSS degree from Independent University, Bangladesh (IUB), studying both Journalism and Film and Television.

Mr. Sattar was also a part of a special research program conducted by the University of California, San Diego (UCSD), in association with IUB. He was later invited to attend UCSD’s prestigious School of Global Policy and Strategy’s Global Leadership Institute.

A seasoned communications specialist, Mr. Sattar wishes to teach students the fine art of human communication and the methods of persuasion through the use of mixed media.

Research & Awards

  • Lead researcher for the paper titled ‘Understanding of Fake News by University Students in Dhaka City’ and worked with co-authors Jessica Eva Salazar and Bijoya Anam. This paper was presented in a plenary session at the ‘International Conference on Fake News and Elections in Asia’ that was organized by Asia Centre and held at Chulalongkorn University in Bangkok, Thailand in July 2019.

  • Lead researcher for the paper titled ‘Effective Teaching Language for Communication with Students in Higher Education Institutions: The Use of a Hybrid Vernacular for Teaching and Learning’. This paper was presented in the panel titled “Learning and Teaching in the New Frontier” at the ‘International Conference for Teaching and Learning (ICTL) 2018’, organized by the Center for Pedagogy at IUB.

  • Co-researcher for the paper titled ‘Revising the Role of Education in Social Movements: Creating Future Leaders’ and worked with lead author Jessica Eva Salazar. This paper was presented in the panel titled ‘Education and Society’ at the ‘International Conference for Teaching and Learning (ICTL) 2018’, organized by the Center for Pedagogy at IUB.

  • Researcher for the paper titled ‘Real World Work Readiness of College Graduates in Bangladesh: The State of Practical Application of Theoretical Knowledge and Soft Skills in the Workplace’ and worked with co-author Jessica Eva Salazar. This paper was presented at the International Conference for Teaching and Learning (ICTL) 2016, organized by the Center for Pedagogy at IUB.

  • Researcher and filmmaker for the special research project titled ‘Filmmaking and Television Journalism for Peace and Tolerance’ conducted by the University of California, San Diego, in association with the Independent University, Bangladesh in 2015. The final film screening of the produced film took place at Star Cineplex in Panthapath in Dhaka, Bangladesh, at the end of the research project. The screening was attended by almost 300 people.

 

Certifications

  • Enhancement of Teaching Quality
    Independent University, Bangladesh, 2016
  • Search Engine Optimization (SEO)
    Marketing Institute of Singapore, 2014
  • Writing for Social Media
    Marketing Institute of Singapore, 2014
  • Online Marketing for Business
    BDJOBS.COM Ltd., 2014
  • Leadership Training
    aamra Management Solultions, 2013
  • Modern Techniques of Public Relations, Media and Communication
    Bangladesh Institute of Journalism and Electronic Media (BIJEM), 2011.

Professional Activities:

  • Visiting Scholar at the University of California, San Diego (UCSD), USA, in Fall 2015 Semester.
  • Visiting Lecturer at the London School of Public Relations, Jakarta, Indonesia in Spring 2019 Semester.

Technical Writing:

  • aamraTechniologies Limited Annual Report for the Year Ended 2013.
  • aamra Technologies Limited Annual Report for the Year Ended 2014.

Technical Skills:

  • Word processing.
  • Database.
  • Electronic Presentation.
  • Webmaster.
  • Photography and Editing.
  • Cinematography.
  • Learning Management Systems (i.e. Blackboard, Moodle, Google Classroom).

Publications

Conference Proceedings

“Real World Work Readiness of College Graduates in Bangladesh: The State of Practical Application of Theoretical Knowledge and Soft Skills in the Workplace.” Authors: Wafi Aziz Sattar and Jessica Eva Salazar
Publisher: Center for Pedagogy, Independent University, Bangladesh
ISBN: 978-984-34-0780-1

Understanding of Fake News by University Students in Dhaka City” Authors: Wafi Aziz Sattar 1, Jessica Eva Salazar 2, Bijoya Anam. Publisher: Asia Centre, Bangkok, Thailand. Year: 2016

Creative Works

Lecturer, Department Media Studies and Journalism (2018- Present)

University of Liberal Arts Bangladesh
Teaching 5 different courses across semesters and in charge of multiple co-curricular activities, both institutional and international, joint convener of the Creative Time Summit 2018 and supervisor of four global Peer to Peer PR campaign projects. Has represented ULAB at LSPR as a visiting lecturer in Spring 2019. Also a member of multiple academic and co-curricular committees.

Consultant, Media and Communications (2018)
Big Blue Communications
Managed programs, media relations, brand communication materials, press releases, graphic designing, film and photography productions, field visits and events management.

Assistant Manager, Communications (2013-2015)
aamra Companies
In charge of all internal and external communication material production and screening. Created contracts, agreements, reports, proposals and outbound correspondences. Developed and managed communication strategies and budgets, planned and launched effective communication and digital marketing campaigns, wrote and edited company case studies, fact sheets and product collaterals, coached managers on written communication tactics with client and prtners, provided feedback to all department on brand consistency in outbound communications and was Master of Ceremonies (M.C.) of all major events throughout the employment duration

Co-Founder and Creative Director (2011-2012)
GREEN ink.
Co-created original scripts with director and co-produced corporate documentary films. Directed storyboard and narratives, handled all field audio mixing and post audio and ADR (dubbing) and was in charge of creative monitoring and shot-tracking during film productions.

Senior Marketing Executive (2011 – 2011)
Rakeen Development PJSC
Identified value propositions and key messages for company’s marketing campaigns. Composed all web, advertising and publication content for internal and external publications. Represented the company to local and foreign partners, media and the public. Initiated market research studies, analyzed findings and prepared reports.

Academic Specialist, Institute of Academic Achievement, Foundation (2010-2010)
Kean University
Liaison between faculties and departments. Researched and wrote reports related to programs and operations, organized forms, filed records and prepared correspondence and reports. Analyzed departmental documents for appropriate distribution and filing. Worked directly with the Dean of Graduate College to finalize reports for the EPAS accreditation for Kean University’s graduate program.

Radio Jockey and Producer
Radio Metrowave
Programmed and hosted the hour-long weekend rock music show “RockWave”. Managed studio and radio archives. Developed, ran and managed marketing campaigns and coordinated all special events, such as live ratio interviews and competitions.

The University of Liberal Arts Bangladesh and its curricula are accredited by the University Grants Commission (UGC) of Bangladesh, and approved by the Ministry of Education, Government of People's Republic of Bangladesh.

emk Since March, 2018, the University of ​Liberal Arts Bangladesh (ULAB) is associated with the EMK Center as its management partner along with the American Center of U.S. Embassy Dhaka.