Course Code: MSJ 11612
Course Name: New Media and Management
Credit Hours: 3.00
This course introduces students to the concept of digital culture. The influence of the new media technologies based on the digital encoding of information is pervasive. It touches upon virtually every aspect of modern life, in virtually all cultures. In order to understand the phenomenon, student will be introduced to medium based theory, which provides both the context for understanding as well the critical methods required and is derived from the work of theorists such as Harold Innis and Marshall McLuhan. On the conclusion of the course, students will have a greater appreciation of the information revolution as it relates to Bangladeshi organizations.