The course is designed to underscore the importance of created private media – the media for specialized and focused audience. With an emphasis on in-house journals, audiovisual and online media products, the course also discusses other created private media such as educational literature, spoken words, seminars, conferences, company events and private exhibitions. Special emphasis is given on developing/enhancing knowledge and skills of basic audiovisual production techniques, to enable students as a good negotiator between organizations and production peoples.