Mohammad Tawhid Reaz, PhD

Mohammad Tawhid Reaz, PhD serves as a Senior Lecturer and EMBA Program Coordinator at the School of Business, ULAB. He holds a PhD in Marketing from Asia Pacific University of Technology and Innovation in Malaysia.  Dr. Tawhid obtained his MBA from the Institute of Business Administration (IBA, University of Dhaka).  He obtained his B.Sc. (Hons) in Applied Physics and Electronics from the University of Dhaka. His PhD thesis title was: “The Impact of Product Attributes on Brand Perception and Purchase Decision among Consumers with Colour Vision Defect (Color Blindness) in Bangladesh.” 

Dr. Mohammad Tawhid Reaz accumulated 17 years of corporate experience at Grameenphone Ltd., serving as Head of Tele Sales and Business Service Management, along with several other roles and responsibilities from 2006 to 2021. Dr. Tawhid also served as a Probationary Officer at Dhaka Bank Ltd.

Dr. Tawhid, with his extensive consultancy expertise, has collaborated with organizations such as the Hanns A. Pielenz Foundation, CARE Bangladesh, Manusher Jonno Foundation (MJF), Christian Services for Society (CSS), and the Danish Refugee Council (DRC).

Dr. Tawhid formerly served as Adjunct Faculty at the University of South Asia and as Part-Time Faculty at ULAB before joining a full-time position. He possessed advanced qualifications in Project Management Professional training and a Six Sigma Green Belt.

Program Affiliation
School of Business
Bachelor of Business Administration (BBA)
Master of Business Administration (MBA)
Executive Master of Business Administration (EMBA)
Education

PhD (Management/Marketing), Asia Pacific University of Technology and Innovation (APU), Kuala Lumpur, Malaysia

MBA (Major: Marketing), Institute of Business Administration (IBA, University of Dhaka).  

B.Sc (Hons), Applied Physics & Electronics, 1st Class, University of Dhaka.

Areas of Interest

Marketing, Consumer behavior, Project Management, Business Communication, Entrepreneurship. 

Research & Scholarship

Research Grant

  1. Bangladesh University of Textiles (BUTEX) Research Grant 2023-2024, Office of the Research and Extension (ORE), Prevalence of Colour Vision Deficiency (CVD) of Students in two university and their underlying factors and how it affects the learning process.
Journals

Q-1 Scopus:

  1. Alom, K., Hasan, M. K., Khan, S. A., Reaz, M. T., & Saleh, M.T. (2023). The Covid-19 and online learning process in Bangladesh, Heliyon Journal, 9 (2023) e13912, (Elsevier). https://doi.org/10.1016/j.heliyon.2023.e13912

Q-2 Scopus:

  1. Reaz, M. T., Sayam, S., Nahid, M., Dada, M., & Uddin, M. A. (2026). Prevalence of Color Vision deficiency (CVD) among university students in Bangladesh and its impact on learning and daily activities. The Scientific World JOURNAL, 2026(1), e7640106. https://doi.org/10.1155/tswj/7640106
  2. Ahamad, S., Islam, A., Yusof, M. F. B., Chowdhury, M. F., & Reaz, M. T. (2025). The moderating role of board gender diversity on the funding sources and microfinance institutions’ efficiency nexus: a global analysis. Cogent Business & Management, 12(1). https://doi.org/10.1080/23311975.2025.2563783

Scopus:

  1. Reaz, M.T., Ahamad, S., Ribero, J.J. (2026). The Influence of Obsessive–Compulsive Disorder (OCD) on Factors Affecting Customers’ Compulsive Buying Behavior. In: Alareeni, B. (eds) Technology and Entrepreneurship: Systems Driving Innovation. Studies in Systems, Decision and Control, vol 612. Springer, Cham. https://doi.org/10.1007/978-3-031-99466-1_5
  2. Ahamad, S., Reaz, M.T., Nadzri, F.A.B.A., Abdulbaten, A.M., Zeesan, E.A. (2026). Microfinance and Rural Household Progress in Bangladesh: Insights from Moral Drivers. In: Al Mubarak, M. (eds) Enhancing Business Efficiency Through Technology. Studies in Systems, Decision and Control, vol 659. Springer, Cham. https://doi.org/10.1007/978-3-032-15820-8_18
  3. Abdulbaten, A.M., Ahamad, S., Reaz, M.T., Chowdhury, M.F. (2026). Working Conditions and Employee Turnover Intention in ICT: Evidence from Bangladesh. In: AlDhaen, E., Weerakkody, V., Ahmed Farouta, F. (eds) Sustainable Development Agenda 2030. Studies in Systems, Decision and Control, vol 646. Springer, Cham. https://doi.org/10.1007/978-3-032-11612-3_54
  4. Reaz, M.T., Dada, M., Ahamad, S., Shahriar, F.M., Ribero, J.J. (2025). The Impact of Obsessive-Compulsive Disorder (OCD) on Customer’s Impulse Buying Behavior Factors. In: Hamdan, R.K. (eds) Sustainable Data Management. Studies in Big Data, vol 170. Springer, Cham. https://doi.org/10.1007/978-3-031-83915-3_7
  5. Dada, M., Reaz, M.T., Ribero, J.J. (2023). Displaying Colorful Products in Physical Stores and E-Commerce Sites Without Impacting Color Blind People. In: Mansour, N., Bujosa Vadell, L.M. (eds) Finance, Accounting and Law in the Digital Age. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-27296-7_58 (Indexed by Scopus)
  6. Ahamad, S., Reaz, M. T., Chowdhury, M. F., Billah, M., Joarder, M. H. R., & Uddin, M. (2024). Optimal Financing Choice for Institutional Sustainability: Evidence from a Global Study on Microfinance Institutions. In Lecture Notes in Networks and Systems, 2024, 1083 LNNS, pp. 19–34. Book Chapter, Publisher: Springer Nature Switzerland. (Scopus Indexed)
  7. Reaz, M. T., Ahamad, S., Ribero, J. J., & Dada, M. (2024). Coping Mechanism of the People with Colour Vision Defect. In Lecture Notes in Networks and Systems, 2024, 1080 LNNS, pp. 11–20. Book Chapter, Publisher: Springer Nature Switzerland. (Scopus Indexed)
  8. Dada, M., Reaz, M. T., Ribero, J. J., & Eva, N. N. (2024). The impact of colour vision defects on travel destination selection. In CSR, sustainability, ethics & governance (pp. 189–203). https://doi.org/10.1007/978-3-031-53877-3_16 (Scopus Indexed)
  9. Reaz, M. T., Ribero, J. J., Dada, M., & Ekhowan, R. (2024). Prevalence of Red-Green colour vision deficiency in Dhaka City and developing a localized CVD diagnostic tool. In Studies in systems, decision and control (pp. 873–885). https://doi.org/10.1007/978-3-031-62106-2_66 (Scopus Indexed)
  10. Ahamad, S., Joarder, M. H. R., Nadzri, F. a. B. A., Ehigiamusoe, K. U., Bhuiyan, A. B., Reaz, M. T., & Islam, S. (2025). The influence of female leadership and workforce roles on microfinance institutions’ financial performance. In Lecture notes in networks and systems (pp. 526–536). https://doi.org/10.1007/978-3-032-00450-5_54

Other Peer Reviewed International Journals:

  • Dada, M., Reaz, M. T., & Ribero, J. J. (2024). The Impact of Colour Vision Defect on Consumer’s Fruits Selection Process while Purchasing from Retail Fruit Shops in Bangladesh. International Journal of Advanced Business Studies, 3(Special Issue 1), 1–14. https://doi.org/10.59857/ijabs.1648
  • “Marketing Impact of CVD (Color Vision Defect) or Daltonism on User experience of E-Commerce Sites” Mohammad Tawhid Reaz1 , James Jacob Ribero2, Imperial Journal of Interdisciplinary Research (IJIR) Peer Reviewed – International Journal Vol-5, Issue-1, 2019 (IJIR) ISSN: 2454-1362, https://www.onlinejournal.in
Conference Proceedings

Mohammad Tawhid Reaz, Morakinyo Dada, “Displaying Colorful Products in Physical Stores &E-Commerce Sites without Impacting Color Blind People”, ICEIT-2022, University of Kelantan, Malaysia-2022.