ULAB Digital Marketing Club and USB’s Event Management Team jointly arranged ABC of Brand Marketing, a daylong event to bring together the leaders of digital marketing at ULAB, on March 25, 2022. Professor Shamsad Mortuza, Pro-Vice-Chancellor, ULAB, started the event with his welcome speech. Market leaders from Marketing Association, Nurtaj, PFEC, CBG Group, Union Group, Walton, Unilever, Channel 24, Daily Star, Walton, Ecommerce Association, Sodagor.com, Sharpener, Recycle Bin, and NBMG were in attendance. During the program, the participants discussed the recent developments in digital marketing. In the end, Ashikul Alam, President of ULAB digital marketing club, thanked all for their kind presence and for making the event a success.