ULAB Hosts BBA Monsoon Event to Showcase Student Innovation

The University of Liberal Arts Bangladesh (ULAB) today inaugurated the BBA Monsoon Event, a three-day exhibition organized under the Summer 2026 Curriculum Integration Program at ULAB Campus. The event was officially inaugurated by Professor Shamsad Mortuza, PhD, Vice Chancellor of ULAB, who visited the student project exhibition and interacted with participants. Running from 20 to 22 July 2026, the event showcases how business education can be transformed into practical, real-world learning through innovative, monsoon-themed projects.

The exhibition brings together student projects from different BBA courses, where participants have applied business theories and concepts to address real market challenges inspired by the monsoon season. Alongside the interactive project stalls, visitors are also enjoying the themed Monsoon Café, creating a vibrant atmosphere that combines academic excellence with creativity, collaboration, and experiential learning. The Vice Chancellor commended the students for their innovation, critical thinking, and professionalism, emphasizing the importance of curriculum-integrated, hands-on learning in preparing future business leaders.

The three-day event features project showcases, exhibitions, engaging activities, and a closing ceremony recognizing outstanding student achievements. Open to students, faculty members, and administrative staff, the BBA Monsoon Event reflects ULAB's commitment to fostering experiential education, industry-relevant skills, and a dynamic learning environment. Through initiatives like this, ULAB continues to encourage innovation, teamwork, and practical problem-solving while celebrating the spirit and beauty of the monsoon season.