All media are produced and consumed in a social context. This course looks at a number of contexts including the market place, the home, and the cinema to examine how audiences are constructed. In addition, the significance of national differences in decoding messages is assessed. The purpose of contextual analysis is twofold. In the first place, it shows how audiences make sense of media messages. In the second, it shows the importance of culture to the process of making meaning from messages. This leads to an understanding of cross-cultural communication.
Course Catalogue
Course Code: MSJ 307
Course Name:
The Social Context of Media
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 316
Course Name:
Cyber Journalism
Credit Hours:
3.00
Detailed Syllabus:
The course provides students with an introduction to Internet technology and its applications to journalism. The course places an emphasis on the practical aspects of Internet news gathering, editing processes for downloaded material, electronic sub-editing and editing, an introduction to web development, techniques of publishing on-line editions of newspapers and other publications. In order to conduct the practical aspects of the course, students will have access to the media and computer labs. The state of on-line journalism in Bangladesh and the Internet as an alternative medium will be discussed in detail in this course.
Course Code: MSJ 317
Course Name:
Global Communication
Credit Hours:
3.00
Detailed Syllabus:
The media are increasingly organized, distributed and consumed on a global basis. This course examines closely the conditions of the globalised media, comparing and contrasting TV genres, modes of news presentation, popular music industries and patterns of consumption. It will also examine in depth the role of transborder broadcasting technologies such as satellites and the WWW in order to assess their influence in creating a global media. Particular attention will be paid to Bangladesh’s place in this new world order of broadcasting.
Course Code: MSJ 318
Course Name:
News Editing and Translation
Credit Hours:
3.00
Detailed Syllabus:
The course is designed to develop the skills of editing and translation of English reporting genres and styles to Bangla and vice versa. Emphasis will be given on both the practical and theoretical aspects of editing. The practical aspects will cover the re-writing of copy, translation, headline writing, condensation of headlines, proofreading, news scheduling and news treatment. Students will also be asked to do content analysis of national dailies as project work in this course. The course is also designed to help the students develop some of the skills needed for sub-editing. The focus will be on copy-editing, translation and foreign story re-writing.
Course Code: MSJ 319
Course Name:
Economic Journalism
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to help students specialize in economic and financial reporting. In this course, emphasis will be given on the emergence of this type of reporting, specific writing styles, its sources of information and data, presentation of reports and the analysis of current trends in economic reporting in Bangladesh and the outside world. Apart from reporting and news-writing related concepts, students will address significant economic issues and study the composition of different types of economic institutions so as to understand better the nature of the subject they are dealing with.
Course Code: MSJ 320
Course Name:
Development and Environmental Journalism
Credit Hours:
3.00
Detailed Syllabus:
The course seeks to combine two of the most important, emerging forms of journalism in order to provide students with a range of skills hitherto ignored in most mainstream journalism courses. Development journalism is an established genre of reporting in the developing world. It deals specifically with issues of nation building and civil society represented by the thousands of development agencies operating in the developing world. Development stories, however, are seldom printed in the mainstream media. This course will take steps to rectify the situation by giving both development and the environment due recognition and provide students with the knowledge and skills to report about it with authority.
Course Code: MSJ 321(New)
Course Name:
News Sourcing and Gathering
Credit Hours:
3.00
Detailed Syllabus:
The course explains how to pursue business stories – sourcing for leads, developing business contacts, obtaining information from government and businesses, internet and live sources, and covering business beats such as finance, property, telecommunications, retail and the like. It also discusses investigative techniques in business journalism.
Course Code: MSJ 322 (New)
Course Name:
News Editing and Translation
Credit Hours:
3.00
Detailed Syllabus:
The course is designed to develop the skills of editing in both English and Bangla. This includes copy re-writing, headline writing, proofreading, news scheduling and news treatment. Moreover, it provides students with the knowledge needed to translate English business news reports and feature articles to Bangla and vice versa. In sub-editing, the focus will be on copy-editing, translation and foreign story re-writing.
Course Code: MSJ 323 (New)
Course Name:
Economic and Financial Reporting
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to help students specialize in economic and financial reporting. In this course, emphasis will be given to coverage of personal finance, capital market, national/global economy, banking, insurance, taxation and property. Students will be required to produce news and feature reports for print, broadcast and online media.
Course Code: MSJ 324 (New)
Course Name:
Labor and Workplace Reporting
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to help students specialize in labor and workplace reporting. It will emphasize labor issues such as in export processing zones, ship breaking, employment/ unemployment and overseas workers’ remittances. Students will understand that labor is the greatest resource of the country and should be given significance in business reporting.