This course introduces students to the concept of digital culture. The influence of the new media technologies based on the digital encoding of information is pervasive. It touches upon virtually every aspect of modern life, in virtually all cultures. In order to understand the phenomenon, student will be introduced to medium based theory, which provides both the context for understanding as well the critical methods required and is derived from the work of theorists such as Harold Innis and Marshall McLuhan. On the conclusion of the course, students will have a greater appreciation of the information revolution as it relates to Bangladeshi organizations.
Course Catalogue
Course Code: MSJ 11612
Course Name:
New Media and Management
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 11621
Course Name:
Communication Policy-making & Planning
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to make students capable of writing a communication policy brief. They will learn about the key ingredients of an effective policy brief: evidence, policy context, and engagement. Students will learn how to design persuasive messages and understand why a policy brief works as an effective communication tool.
Course Code: MSJ 11622
Course Name:
Communication Campaigns
Credit Hours:
3.00
Detailed Syllabus:
Communication campaigns affect us every day. Whether in public relations, advertising, integrated marketing communication, health communication or political campaigns; and whether they promote products, behaviors or ideas, all well-planned campaigns have objectives and goals. In this course, students will sharpen their perspectives on campaign goals from two perspectives: that of campaign planners and that of critical consumers of campaign information.
Course Code: MSJ 11631
Course Name:
Thesis Writing 1
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 11632
Course Name:
Thesis Writing 2
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 11632
Course Name:
Thesis Writing 2
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 11633
Course Name:
Thesis Writing 3
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 201 (New)
Course Name:
English for Media
Credit Hours:
3.00
Detailed Syllabus:
Students will to learn the rhythm and express themselves effectively in English. Building journalistic vocabulary is one of the major components of the course. Students will know how to speak, read and write English using different media forms such newspapers, magazines, public relations, advertising and publishing industries.
Course Code: MSJ 202 (New)
Course Name:
Bangla for Media
Credit Hours:
3.00
Detailed Syllabus:
Students will to learn the rhythm and express themselves effectively in standard Bangla. Building journalistic vocabulary is one of the major components of the course. Students will know how to speak, read and write standard Bangla using different media forms such newspapers, magazines, public relations, advertising and publishing industries.
Course Code: MSJ 203 (New)
Course Name:
Communication and Technology
Credit Hours:
3.00
Detailed Syllabus:
The course traces the development of communication technologies and examines their collective and cumulative influence on society and culture. The course also looks at how the social uses of technology shape the development and application of the technology in question. The dialogic nature of the course encourages comparative analysis across history and cultures. To give shape to the course, the emphasis will be on the rise of literacy, the impact of printing and the electronic media, and concludes with an examination of the new digital technologies.