Mohammad Tawhid Reaz

Mohammad Tawhid Reaz is working as a Senior Lecturer & Graduate Program Coordinator, USB at University of Liberal Arts Bangladesh (ULAB). His academic credentials include MBA from Institute of Business Administration (IBA, University of Dhaka).  He also earned his Bachelors’ degree in Applied Physics & Electronics (University of Dhaka). He is doing his PhD in Management in Asia Pacific University of Technology and Innovation in Malaysia.

In his 17 Years of Corporate Experience Mohammad Tawhid Reaz worked for Grameenphone Ltd. as Head of Tele Sales & Business Service Management & various other roles and responsibilities from 2006 to 2021. Tawhid Also worked in Dhaka Bank Ltd. as Probationary Officer.

In his vast Consultancy experience Tawhid worked with organizations like CARE Bangladesh, Manusher Jonno Foundation (MJF), Christian Services for Society (CSS), Danish Refugee Council (DRC) Etc.

Tawhid Also worked as an Adjunct Faculty in University of South Asia and Part Time Faculty in ULAB before joining as full time. He had advanced training in Project Management Professional and a Six Sigma Green Belt.

PhD (Management/Marketing), Asia Pacific University of Technology and Innovation (APU), Kuala Lumpur, Malaysia

MBA (Major: Marketing), Institute of Business Administration (IBA, University of Dhaka).  

B.Sc (Hons), Applied Physics & Electronics, 1^st Class, University of Dhaka.

Marketing, Consumer behavior, Project Management, Business Communication, Entrepreneurship. 

Research Grant

1. Bangladesh University of Textiles (BUTEX) Research Grant 2023-2024, Office of the Research and Extension (ORE), Prevalence of Colour Vision Deficiency (CVD) of Students in two university and their underlying factors and how it affects the learning process.

Q-1 Scopus:

1. Alom, K., Hasan, M. K., Khan, S. A., Reaz, M. T., & Saleh, M.T. (2023). The Covid-19 and online learning process in Bangladesh, Heliyon Journal, 9 (2023) e13912, (Elsevier). https://doi.org/10.1016/j.heliyon.2023.e13912

Q-2 Scopus:

2. Reaz, M. T., Sayam, S., Nahid, M., Dada, M., & Uddin, M. A. (2026). Prevalence of Color Vision deficiency (CVD) among university students in Bangladesh and its impact on learning and daily activities. The Scientific World JOURNAL, 2026(1), e7640106. https://doi.org/10.1155/tswj/7640106
3. Ahamad, S., Islam, A., Yusof, M. F. B., Chowdhury, M. F., & Reaz, M. T. (2025). The moderating role of board gender diversity on the funding sources and microfinance institutions’ efficiency nexus: a global analysis. Cogent Business & Management, 12(1). https://doi.org/10.1080/23311975.2025.2563783

Scopus:

1. Reaz, M.T., Ahamad, S., Ribero, J.J. (2026). The Influence of Obsessive–Compulsive Disorder (OCD) on Factors Affecting Customers’ Compulsive Buying Behavior. In: Alareeni, B. (eds) Technology and Entrepreneurship: Systems Driving Innovation. Studies in Systems, Decision and Control, vol 612. Springer, Cham. https://doi.org/10.1007/978-3-031-99466-1_5
2. Ahamad, S., Reaz, M.T., Nadzri, F.A.B.A., Abdulbaten, A.M., Zeesan, E.A. (2026). Microfinance and Rural Household Progress in Bangladesh: Insights from Moral Drivers. In: Al Mubarak, M. (eds) Enhancing Business Efficiency Through Technology. Studies in Systems, Decision and Control, vol 659. Springer, Cham. https://doi.org/10.1007/978-3-032-15820-8_18
3. Abdulbaten, A.M., Ahamad, S., Reaz, M.T., Chowdhury, M.F. (2026). Working Conditions and Employee Turnover Intention in ICT: Evidence from Bangladesh. In: AlDhaen, E., Weerakkody, V., Ahmed Farouta, F. (eds) Sustainable Development Agenda 2030. Studies in Systems, Decision and Control, vol 646. Springer, Cham. https://doi.org/10.1007/978-3-032-11612-3_54
4. Reaz, M.T., Dada, M., Ahamad, S., Shahriar, F.M., Ribero, J.J. (2025). The Impact of Obsessive-Compulsive Disorder (OCD) on Customer’s Impulse Buying Behavior Factors. In: Hamdan, R.K. (eds) Sustainable Data Management. Studies in Big Data, vol 170. Springer, Cham. https://doi.org/10.1007/978-3-031-83915-3_7
5. Dada, M., Reaz, M.T., Ribero, J.J. (2023). Displaying Colorful Products in Physical Stores and E-Commerce Sites Without Impacting Color Blind People. In: Mansour, N., Bujosa Vadell, L.M. (eds) Finance, Accounting and Law in the Digital Age. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-27296-7_58 (Indexed by Scopus)
6. Ahamad, S., Reaz, M. T., Chowdhury, M. F., Billah, M., Joarder, M. H. R., & Uddin, M. (2024). Optimal Financing Choice for Institutional Sustainability: Evidence from a Global Study on Microfinance Institutions. In Lecture Notes in Networks and Systems, 2024, 1083 LNNS, pp. 19–34. Book Chapter, Publisher: Springer Nature Switzerland. (Scopus Indexed)
7. Reaz, M. T., Ahamad, S., Ribero, J. J., & Dada, M. (2024). Coping Mechanism of the People with Colour Vision Defect. In Lecture Notes in Networks and Systems, 2024, 1080 LNNS, pp. 11–20. Book Chapter, Publisher: Springer Nature Switzerland. (Scopus Indexed)
8. Dada, M., Reaz, M. T., Ribero, J. J., & Eva, N. N. (2024). The impact of colour vision defects on travel destination selection. In CSR, sustainability, ethics & governance (pp. 189–203). https://doi.org/10.1007/978-3-031-53877-3_16 (Scopus Indexed)
9. Reaz, M. T., Ribero, J. J., Dada, M., & Ekhowan, R. (2024). Prevalence of Red-Green colour vision deficiency in Dhaka City and developing a localized CVD diagnostic tool. In Studies in systems, decision and control (pp. 873–885). https://doi.org/10.1007/978-3-031-62106-2_66 (Scopus Indexed)
10. Ahamad, S., Joarder, M. H. R., Nadzri, F. a. B. A., Ehigiamusoe, K. U., Bhuiyan, A. B., Reaz, M. T., & Islam, S. (2025). The influence of female leadership and workforce roles on microfinance institutions’ financial performance. In Lecture notes in networks and systems (pp. 526–536). https://doi.org/10.1007/978-3-032-00450-5_54

Other Peer Reviewed International Journals:

• Dada, M., Reaz, M. T., & Ribero, J. J. (2024). The Impact of Colour Vision Defect on Consumer’s Fruits Selection Process while Purchasing from Retail Fruit Shops in Bangladesh. International Journal of Advanced Business Studies, 3(Special Issue 1), 1–14. https://doi.org/10.59857/ijabs.1648
• “Marketing Impact of CVD (Color Vision Defect) or Daltonism on User experience of E-Commerce Sites” Mohammad Tawhid Reaz1 , James Jacob Ribero2, Imperial Journal of Interdisciplinary Research (IJIR) Peer Reviewed – International Journal Vol-5, Issue-1, 2019 (IJIR) ISSN: 2454-1362, https://www.onlinejournal.in

Mohammad Tawhid Reaz, Morakinyo Dada, “Displaying Colorful Products in Physical Stores &E-Commerce Sites without Impacting Color Blind People”, ICEIT-2022, University of Kelantan, Malaysia-2022.