He has eight years’ experience in teaching. He started as a Territory Manager for Unilever Bangladesh Limited. From there He moved to the University of Asia Pacific as a Lecturer of Marketing from where He moved on to Northern University, Bangladesh, as a senior lecturer. Subsequently he joined the University of Liberal Arts, Bangladesh under the same designation. He has been teaching French as a foreign language at Alliance Française de Dhaka since the middle of 2011.
Bachelor of Business Administration (BBA)
Master of Business Administration (MBA), Marketing, University of Dhaka, Bangladesh
Bachelor of Business Administration (BBA), Marketing, University of Dhaka, Bangladesh
Behavioral Targeting, Customer Satisfaction, Archeological marketing, E-marketing.
Current Projects:
- The changes in the buying attitude of customers through behaviorally targeted advertisements from businesses in social media.
- Branding the heritage and archeological elements in order to promote a place.
- Discrimination faced by minority entrepreneurs in Bangladesh.
Muhammad H.A.M, Parvez M. Examining Measures of Facets of Customer-Based Brand Equity in the Context of Children Milk Powder Market of Bangladesh, Asia Pacific Business Review, Volume 01, Number 01, July 2009, 89 – 105.
Date: 07/01/2009
Parvez M., Muhammad H.A.M. The Role of Country of Origin Effect in The Assessment of A Market Offering’. The Cost & Management (Journal of the Institute of Cost and Management Accountants of Bangladesh), Volume xxxix, Number 1, January-February, 2011, 35 – 39.
Date: 01/01/2011
Newspaper & Magazines:
Unleashing Our Potential; Bangladesh Brand Forum Magazine, February, 2011.
Date: 02/01/2011